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What is Otterly.AI?
Otterly.AI is a content intelligence platform for generative engine optimization (GEO). It covers AI prompt research, cross-engine brand visibility analytics, content audits with GEO scoring, optimization recommendations, and agent analytics. Marketing teams use it to track mentions and citations on ChatGPT, Google AI Overviews/Mode, Gemini, Perplexity, Copilot, Claude, and related surfaces.
Otterly.AI news
OtterlyAI restructured pricing with customer-chosen engines
Plans kept $29/$189/$489 price points but increased prompt capacity and let customers select at least three of seven AI engines per workspace, with optional weekly tracking on Premium.
Source: OtterlyAI blog ↗
Key features
AI Prompt Research
Discovers category prompts, query fan-outs, and intent patterns that drive AI-generated answers.
AI Search Analytics
Monitors brand visibility, sentiment, share of voice, citations, and competitive benchmarks across chosen engines.
Content Audit & GEO Scoring
Evaluates crawlability and AI-readiness with predictive scores and briefs before and after publishing.
GEO Recommendations
Actionable on-page guidance to increase the chance AI systems cite your content.
Flexible Engine Selection
Pick at least three of seven supported engines per workspace with plan-based credit pools.
Agent Analytics
Tracks AI bot traffic and on-site events on Standard+ with monthly event limits by tier.
API, MCP & Looker Studio
Standard and Premium include API/MCP quotas and a Looker Studio connector for client reporting.
Agency Partner Program
Pitch workspaces, co-marketing, simplified multi-client billing, and branded reporting for agencies.
Otterly.AI pricing
Pricing uses monthly credits (one check = one credit on most engines; Claude counts as 3). Plans unchanged at $29/$189/$489 per month as of late 2025 restructuring, with more prompts at the same price. 7-day free trial without credit card. Annual billing saves 15%.
| Plan | Price | What's included |
|---|---|---|
| Lite | $29/month | 16 prompts on 4 engines (daily), 2,000 credits/month, 1 workspace, unlimited brands/competitors/users, 3 GEO recommendations/week; no API, MCP, or credit top-ups |
| Standard | $189/month | 120 prompts on 4 engines (daily), 15,000 credits, unlimited workspaces/recommendations, API & MCP (2,000 requests/mo each), Agent Analytics (200k events), Looker connector, credit packs available |
| Premium | $489/month | 400 prompts on 4 engines daily (or ~1,250 weekly), 50,000 credits, higher API/MCP (5,000) and Agent Analytics (1M events), personal onboarding, weekly tracking option |
| Enterprise | Custom (from ~1,000 prompts) | Custom credits and engines, SSO/enterprise compliance, dedicated CSM, quarterly GEO health checks |
Pros & cons
Pros
- + Lowest published entry price ($29/month) among major AI visibility platforms.
- + Unlimited brands, competitors, users, countries, and languages on every plan.
- + End-to-end loop from prompt research to audit to optimization recommendations.
- + Customer-chosen engine mix improves fit for regional or product-specific tracking.
- + Gartner Cool Vendor recognition and large user base (40,000+ marketers cited).
- + Credit top-ups on Standard/Premium avoid forced plan jumps for temporary prompt spikes.
Cons
- − Credit accounting (especially Claude at 3×) makes capacity planning non-trivial.
- − Lite tier is narrow (16 prompts, no API/MCP) for serious GEO programs.
- − Engine add-ons were common pre-2025 restructure; verify included engines at signup.
- − Premium pricing is steep for SMBs needing hundreds of daily-tracked prompts.
- − Some GEO audit and agent analytics limits only unlock at Standard+.
- − Migration to new pricing model required attention for existing customers in late 2025.
Who is Otterly.AI best for?
- • Solo marketers and small teams starting AI search monitoring on a tight budget.
- • Content teams linking visibility data to on-page fixes and content briefs.
- • Agencies running pitch workspaces and white-labeled AI search reports.
- • Mid-market brands needing Agent Analytics plus API/MCP on Standard or Premium.
- • Organizations prioritizing multi-engine tracking with flexible weekly cadence on Premium.
Frequently asked questions
Is there a free trial?
Yes. OtterlyAI offers a 7-day free trial for new users with no credit card required per help documentation.
How do credits work?
One credit equals one prompt checked once on one engine; daily tracking uses about 31 checks per month per engine. Claude uses 3 credits per check.
Can I buy more prompts without upgrading?
Standard and Premium customers can purchase credit packs; Lite requires upgrading to Standard for more capacity.
