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What is Kendo?
Kendo is an AI-powered sales training and management platform that automates call review and enables AI roleplay for sales teams. It combines realistic AI-driven prospect simulations for practice with automated call scoring, custom scorecards, and coaching feedback to help reps ramp faster and close more deals. The platform is built by sales leaders for sales teams, emphasizing AI as a tool to enhance human coaching rather than replace it.
Kendo news
Kendo AI Hits $1M ARR Milestone — Bootstrapped, $0 Raised
Founder Luke Alexander announced Kendo crossed $1 million in annual recurring revenue (actual monthly recurring revenue from seat pricing and usage) within 12 months of full-time commitment, with zero outside funding raised. Alexander does not take a salary.
Source: Go Big News ↗Kendo v4.1 Release: Enhanced Billing, Scoring, and Call Routing
Major platform update shipped with streamlined team billing tools, advanced call scoring with customizable prompts, improved mobile and iPad experience, on-site direct support, and faster call processing powered by updated AI models.
Source: Kendo Updates ↗Kendo AI Acquires and Consolidates Closify Assets
Founder Luke Alexander sold his previous product Closify to double down on Kendo AI development. Proceeds reinvested into the platform with game-changing features in the pipeline.
Source: Luke Alexander (LinkedIn) ↗Kendo AI Releases Major Call Scoring and Management Updates
Platform launched significant improvements to call scoring accuracy, manager calibration tools, evidence-led scoring tied to transcripts, and expanded integrations workspace supporting Fathom, Zoom, Google Meet, HubSpot, Stripe, and 15+ additional tools.
Source: Kendo Release Notes ↗
Key features
AI Roleplay
Practice against fully customizable AI prospects that simulate real sales calls with realistic objections, buyer behavior, and objection handling for any call type or training objective
Automated Call Review & Scoring
Every live or recorded sales call is automatically scored against custom scorecards (BANT, MEDDPIC, or proprietary), with summaries, coaching feedback, and next steps
Custom Scorecards
Build scoring criteria from templates or from scratch, with weighted categories tied to your sales methodology and process
Call Routing & Automation
Route incoming calls through visual workflows that select scorecards, send alerts, create coaching tasks, and assign training based on performance
Training Paths
Create ordered sequences of roleplay drills with minimum passing scores to structure onboarding and upskilling programs
Integrations
Native connections to Zoom, Fathom, Google Meet, HubSpot, Slack, Aircall, Close CRM, Stripe, and 15+ other tools; Push API for custom workflows
Team Analytics & Reporting
Individual and team-level dashboards showing rep performance trends, win behaviors, close rates, ramp time, and coaching impact
Kendo pricing
Kendo offers transparent per-seat pricing with monthly or yearly billing (save ~17% annually). Free trial includes full access to all core features for evaluation. Pro and Max plans meter roleplay minutes and live call scoring hours monthly; top-ups available at $0.20/minute if limits are exceeded.
| Plan | Price | What's included |
|---|---|---|
| Free Trial | $0/seat/month | AI roleplay trial, AI call review trial, AI Sales Manager trial, custom scoring, metrics & analytics, standard support, SSO/security |
| Pro | $55/seat/month | 180 minutes/month AI roleplay, 25 hours/month live call scoring, unlimited call review, AI Sales Manager, custom scorecards, integrations, analytics, team collaboration |
| Max | $100/seat/month | 480 minutes/month AI roleplay (8 hours), 100 hours/month live call scoring, unlimited call review, AI Sales Manager, all Max-tier features, priority support |
| Enterprise | Custom | Custom user limits, volume discounts, dedicated account manager, custom integrations, SSO/SAML, advanced analytics, DFY setup |
Pros & cons
Pros
- + Most realistic AI roleplay available; highly customizable buyer personas and call scenarios
- + Simple, transparent pricing with no hidden fees; no long-term contracts required
- + Fast onboarding and deployment; clean, intuitive interface
- + Proven results: customers report 60% faster ramp time and 20%+ better on-call performance
- + Built by sales leaders (founder trained 5000+ reps); customer-first support and rapid feature iteration
- + Fully pooled team usage with no penalty for seat swaps or uneven rep usage
- + Strong product quality and execution; wins enterprise deals against $100M+ competitors
Cons
- − Monthly usage caps on roleplay minutes and live call scoring hours; heavy users must upgrade tiers or pay per-minute overage at $0.20/min
- − Roleplay scenario setup requires manual effort to author and maintain as products/messaging change
- − No multi-persona buying committee simulation for complex enterprise deals
- − Lighter methodology scoring than dedicated enterprise sales enablement platforms
- − SOC 2 Type II certification listed as 'in progress' rather than completed
- − Per-seat pricing can be expensive for very large teams; better fit for SMB to mid-market
Who is Kendo best for?
- • Sales teams (SDRs, AEs, sales managers, call center teams)
- • Startups and SMB companies needing cost-effective training at scale
- • High-velocity sales organizations (insurance, SaaS, B2B)
- • Teams that want AI coaching without replacing human managers
- • Companies with custom sales methodologies or industry-specific objection handling
- • Remote or distributed teams needing asynchronous practice and coaching
Frequently asked questions
Does usage roll over each month?
No, monthly roleplay credits and live call scoring hours do not roll over. They refresh on your billing date. However, top-up credits purchased separately do not expire.
How is usage pooled across the team?
All roleplay minutes and live call hours are shared across your entire team by seat count. If you have 10 Pro seats, you have 1,800 shared minutes per month. Usage is prorated if seats are swapped mid-month.
Can I export calls or training data?
Yes, you can export training call audio and transcripts. Call summaries, scores, and team analytics are available through the dashboard and reporting interface.
What support is included?
Free and Pro plans include standard email/help desk support. Max and Enterprise plans offer priority support. Enterprise includes on-site direct support and a dedicated account manager.
Is there a contract requirement?
No, all plans are month-to-month with no long-term contract. You can cancel or change plans anytime.
