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What is Dun & Bradstreet Direct+?
D&B Direct+ is an API platform that delivers verified business identity, firmographic, hierarchy, risk, and relationship data directly into systems and workflows. Powered by the D-U-N-S Number and the D&B Commercial Graph, it enables organizations to continuously update and enrich business intelligence at scale.
Dun & Bradstreet Direct+ news
D&B Direct+ maintains market leadership in global business data APIs
Dun & Bradstreet continues to be a leading global master-data platform with the largest dataset, though competitors like Prometiam offer more transparent European registry pricing.
Key features
Identity Resolution
Real-time entity resolution and matching of business records against the D&B Commercial Graph
Data Enrichment
Access to 2,500+ attributes and proprietary analytics for business records, including firmographics, hierarchies, and risk assessments
Scale
Coverage of 600M+ global companies, 550M+ global contacts, and 54M+ corporate linkages
Real-time Updates
Near real-time data updates and change notifications when business conditions change
Multi-channel Integration
Deploy via REST API, D&B Connect platform, batch processing, or enterprise iPaaS solutions
CRM Integration
Direct integration with Salesforce and other CRM platforms
Compliance & ESG
Due diligence, compliance monitoring, and ESG data blocks including climate risk and sustainability metrics
Search & Matching
Multiple search endpoints: identity resolution, extended matching, and direct D-U-N-S lookups
Dun & Bradstreet Direct+ pricing
Dun & Bradstreet does not publish pricing for Direct+ on their website as of November 2026. All product pages end with 'Request more information'. Pricing is custom and determined through a sales conversation based on data requirements and API usage.
Pros & cons
Pros
- + Largest global dataset of business information with 600M+ companies
- + Powered by the trusted D-U-N-S Number as a golden record identifier
- + Near real-time data updates reduce data staleness issues
- + Flexible deployment: API, platform, batch, or iPaaS integration
- + Comprehensive attribute coverage including credit risk, hierarchies, and relationships
- + Strong compliance and regulatory support for due diligence
- + Proven with enterprise customers across multiple industries
- + ESG and sustainability data blocks for modern compliance needs
Cons
- − Pricing not published; requires sales conversation
- − Custom pricing can be expensive for large-scale deployments
- − Requires integration effort vs. simple lookup APIs
- − Account setup and onboarding process involves D&B sales team
- − Documentation access requires login credentials
Who is Dun & Bradstreet Direct+ best for?
- • CRM data enrichment (Salesforce, HubSpot, others)
- • Supply chain and vendor management
- • Credit risk and financial analysis
- • Compliance and due diligence workflows
- • Sales and marketing lead enrichment
- • Third-party monitoring and compliance
- • Customer data platforms and master data management
- • Enterprise organizations needing global business intelligence at scale
Frequently asked questions
What data can I access with Direct+?
Direct+ provides business identity, firmographic, hierarchy, risk, relationship, contact, financial, and industry data through various data blocks. You can select which blocks to license based on your needs.
How is data updated?
Data is continuously updated at the speed of business. When available, updates and changes are made automatically in near real-time.
What is the D-U-N-S Number?
The D-U-N-S Number is a unique nine-digit identifier assigned to individual business entities by Dun & Bradstreet, used as the golden record key in Direct+.
Can I integrate Direct+ with my existing systems?
Yes. Direct+ supports integration via REST API, the D&B Connect platform, batch processing, Salesforce integrations, and enterprise iPaaS solutions.
Does Direct+ cover international companies?
Yes, Direct+ covers 600M+ global companies worldwide, making it a global master data platform.
How much does Direct+ cost?
Pricing is not publicly available. You must contact Dun & Bradstreet sales for a custom quote based on your data requirements and API consumption.
