GTM Hub
What is Default?
Go-to-market automation platform that orchestrates revenue operations across the entire customer acquisition lifecycle. Automates workflows from inbound lead capture through meeting booking, with integrated lead enrichment, qualification, routing, and scheduling capabilities.
Default news
Directory Sync (SCIM) feature released
Support for adding, updating, and removing members from Okta, Microsoft Entra, and other identity providers
Chrome Extension launched
Route and book meetings from Gmail, Salesforce, and HubSpot side panel
Default MCP (Model Context Protocol) released
60+ tools for read and write access enabling AI agents to build and trigger workflows, analyze logs, manage queues
Parallel Web Research Agents integrated
Deploy specialized web research agents directly from workflow canvas for lead scoring, deal prep, and research
Rules of Engagement feature for workflow logic
Condense sprawling workflow logic into single nodes with global controls for faster updates across multiple workflows
Key features
Workflow Automation
Multi-step, multi-trigger workflows built via visual canvas. Connects form submissions, enrichment, routing, scheduling, and follow-up nurturing into unified automations.
Lead Enrichment Waterfall
Automatic data enrichment using Clearbit, Apollo, People Data Labs, Wiza, and Abstract to populate job title, company size, industry, and other prospect details.
Lead Qualification & Routing
Customizable Ideal Customer Profile scoring and lead routing via round-robin, territory-based, or recency-based distribution with full transparency into routing decisions.
Meeting Scheduling
Branded calendar booking interface that opens automatically post-routing, allowing prospects to schedule meetings without manual back-and-forth.
AI & Agent Integration
Support for research agents, Parallel web research agents for lead scoring and deal prep, MCP interface enabling AI assistants to query CRM data and execute workflows.
Chrome Extension
Route and book meetings directly from Gmail, Salesforce, and HubSpot side panel with same enrichment, routing, and CRM updates as form-based workflows.
Directory Sync (SCIM)
Provision and manage Default members through Okta, Microsoft Entra, and other identity providers with automatic sync of names, emails, and roles.
Default pricing
Both plans include per-seat add-ons: Routing + Scheduling seat at $540/user/year, Scheduling-only seat at $240/user/year. Extra enrichment credits available at $0.10 per credit beyond plan limits. Unused credits and workflow runs carry over monthly within annual agreement.
| Plan | Price | What's included |
|---|---|---|
| Growth | $12,000/year | 24,000 enrichment credits annually, 200,000 workflow runs per year, Slack support access |
| Enterprise | $25,000/year | 60,000 enrichment credits annually, 600,000 workflow runs per year, dedicated support contact, migration services, custom integrations |
Pros & cons
Pros
- + Ease of use — intuitive workflow builder and visual canvas
- + Central lead routing system that integrates with most GTM tools
- + Streamlined automation that reduces manual process clunkiness
- + All-in-one platform consolidates what previously required multiple tools (LeanData, BookIt, Chili Piper, etc.)
- + Strong scheduling capabilities with automatic booking
- + Helpful customer support
- + Simplifies lead generation efficiency
Cons
- − Significant front-loaded work to get workflows production-ready
- − Workflow builder lacks copy/paste and templates for reusable modules
- − Learning curve for new users
- − Some integration issues reported
- − Not considered intuitive by all users
- − Described as overpriced for basic form workflows by some reviewers
Who is Default best for?
- • Revenue operations teams managing inbound lead funnels
- • GTM leaders consolidating fragmented lead routing stacks
- • Organizations using Salesforce, HubSpot, or Outreach seeking unified orchestration
- • Teams needing to eliminate manual lead assignment debates and routing firefighting
- • B2B companies standardizing inbound workflows at scale
Frequently asked questions
How long does Default take to implement?
G2 reviewers report implementation typically takes about one month with return on investment realized around four months.
What CRM integrations does Default support?
Default integrates with Salesforce, HubSpot, Outreach, and Apollo.
Does Default include lead generation or outbound sequencing?
No. Default enriches, routes, and books meetings for inbound leads. It does not find new prospects or send outbound email sequences.
Can workflows be created without coding?
Yes, Default uses a visual no-code workflow builder, though complex multi-trigger workflows require planning.
What is the difference between Growth and Enterprise plans?
Growth ($12k/yr) includes 24k credits and 200k workflow runs with Slack support. Enterprise ($25k/yr) includes 60k credits, 600k runs, dedicated support, and migration services.
