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What is Dealfront (Leadfeeder)?
B2B website visitor identification software that reveals which companies visit your website (even anonymously) and transforms anonymous traffic into actionable leads. Part of the Dealfront platform, Leadfeeder combines company identification with ICP clustering to help sales and marketing teams find and prioritize similar high-fit accounts.
Key features
Web Visitors
Identifies companies behind anonymous website visits, showing which companies viewed your site and which pages they visited
Web Insights
B2B analytics showing which marketing channels, campaigns, and pages attract your target companies, measured by company-level data not just clicks
ICP Clustering & Lists
Create Ideal Customer Profile-matched audiences using firmographic and behavioral data, then sync to marketing and sales tools
Intent Scoring
Filter visitor traffic by buying intent signals to identify warm prospects showing active interest
B2B Display Campaigns
Retarget identified high-fit accounts with B2B display advertising
CRM Integration & Automations
Real-time sync with HubSpot, Pipedrive, and other CRMs; automated contact creation and company enrichment
AI-Powered Enrichment
Automated data enrichment for lead qualification and prospect scoring
Real-Time Alerts
Notifications when target companies visit your website
API Access
Documented API for custom CRM integrations and data warehouse exports
Dealfront (Leadfeeder) pricing
Annual billing provides approximately 30% discount versus monthly subscriptions. Free 14-day trial available without credit card.
| Plan | Price | What's included |
|---|---|---|
| Lite | Free forever | 7-day visitor history, last 100 companies per month, unlimited users, core features only, no credit card required |
| Discover | From €79/month (billed annually) | Full company profiles, Google & LinkedIn ad reports, AI-generated insights, real-time alerts, CRM sync, API access, tiered by identified companies (50-1,000+ monthly) |
| Activate | From €369/month (billed annually, most popular) | All Discover features plus verified emails and phones with credits, intent signal filtering, B2B display campaigns, CRM automations, AI-powered prospect lists, tiered by companies (1,000-4,000 monthly) and credits (200-1,500 monthly) |
| Scale | From €599/month (billed annually only) | All Activate features plus free company data exports, automatic CRM updates, dedicated Customer Success Manager, tiered by companies (2,000-10,000 monthly) and credits (1,000-5,500 monthly) |
| Enterprise | Custom pricing | Tailored volumes and credit allocations for large organizations |
Pros & cons
Pros
- + Strong lead generation capabilities for B2B companies
- + Excellent analytics and ICP insights that translate to actionable intelligence
- + Intuitive user interface easy to learn and use
- + Robust integrations with major CRM platforms (HubSpot, Pipedrive)
- + Real-time website visitor tracking with buying intent signals
- + Effective for identifying warm prospects actively showing interest
- + Good performance in APAC region (particularly Hong Kong)
- + Free trial and free Lite plan to evaluate
- + Dedicated Customer Success Managers on paid plans
Cons
- − Data quality issues, especially for smaller companies
- − Incomplete contact information on some records
- − Person-level data is thin compared to company-level insights
- − Limited outreach automation features
- − Integration difficulties reported by some users with specific systems
- − Visitor tracking data sometimes conflicts with other platform data (e.g., HubSpot)
- − Auto-renewal mechanics can surprise customers without advance notice
- − Customer support quality inconsistent post-onboarding
- − Requires annual commitment for significant discounts
Who is Dealfront (Leadfeeder) best for?
- • B2B SaaS companies with high-value deals
- • Marketing and sales teams needing account-based marketing intelligence
- • Mid-market and enterprise sales organizations
- • Companies seeking to understand website visitor intent and ICP fit
- • Teams focused on qualifying warm inbound leads
- • Organizations running coordinated marketing and sales campaigns
