GTM Hub
What is DataMerge?
B2B company and contact data enrichment platform that combines 20+ premium data providers into pre-trained, optimized enrichment waterfalls. Covers 375M+ companies with verified family trees and international corporate hierarchy.
DataMerge news
DataMerge launches as modern alternative to ZoomInfo/Apollo with pre-trained waterfalls
Founded by Vincent Jong (15 years building B2B data products), DataMerge officially launches to solve the gap between stale enterprise data tools and credit-inefficient enrichment platforms. Backed by Poolside Ventures.
Source: DataMerge LinkedIn ↗
Key features
Pre-trained Enrichment Waterfalls
Combines 20+ data providers in optimal sequence by region and field. No configuration needed—system automatically queries the best provider for each data point.
Company Enrichment
Returns display name, legal entity name, industry, employee count, country, address, founded year, parent company, global ultimate owner, subsidiaries, and technologies from a domain or company name.
Contact Enrichment
Validates and returns email addresses and phone numbers with one of the highest mobile coverage rates in the market. Triple-validated contact data.
Legal Name Resolution
Returns both display name (for outreach emails) and registered legal entity name (for contracts and invoicing)—a distinction most competitors don't provide.
Corporate Hierarchy
Maps subsidiary relationships and identifies global ultimate parent companies for deduplication, account hierarchy, and warm lead identification.
Live Data Providers
Queries live upstream providers on each request rather than serving cached database snapshots, enabling support for recently registered or rebranded companies.
Batch Enrichment
Supports bulk enrichment via API for large CRM exports, spreadsheets, and prospect lists in a single request.
Multiple Integration Options
REST API, MCP server (Claude, Cursor, Windsurf), native HubSpot integration, Zapier, n8n, Clay HTTP enrichment, webhooks, Make, and Pipedream.
DataMerge pricing
Custom pricing based on volume with no annual contract, no minimum commitment, and no credit card required to start. Company provides free sample enrichment on your own domains before quoting.
| Plan | Price | What's included |
|---|---|---|
| Standard Credits | Variable (custom quote per volume) | |
| Company Enrichment | 1 credit per company | |
| Contact Enrichment (Email) | 1 credit per contact with validated email | |
| Contact Phone Number | 4 credits for mobile phone number |
Pros & cons
Pros
- + Pre-configured waterfalls eliminate provider testing and trial-and-error
- + Transparent credit model with no surprise charges
- + High data quality with triple-validated contact data
- + Covers 375M+ companies globally with accurate international corporate hierarchy
- + Live provider queries ensure current data for recently registered/rebranded companies
- + Separates display name and legal name—required for compliant invoicing
- + Free sample enrichment before committing
- + Native CRM integrations (HubSpot) and multi-platform support (Zapier, n8n, Clay)
- + MCP server enables AI agent integration
- + No subscription trap or annual minimums
Cons
- − Pricing not publicly listed—requires contacting sales for quotes
- − No self-serve tiered pricing for quick evaluation
- − Best for users needing bulk/ongoing enrichment rather than one-off API calls
Who is DataMerge best for?
- • B2B sales teams enriching CRM records and building prospect lists
- • Finance teams requiring correct legal entity names for invoicing and payment processing
- • Compliance and AML teams performing Know Your Business (KYB) verification
- • RevOps teams deduplicating and mapping account hierarchy
- • AI agents and programmatic systems needing structured company data via MCP or API
- • Teams using Clay, HubSpot, Zapier, or other workflow tools that benefit from enrichment
