GTM Hub
What is Firmable?
Firmable is an AI-native B2B context layer for GTM teams and their agents. It provides verified company and people data, buying signals, and technology intelligence on 21 million+ companies and 141 million+ people across the US, Canada and APAC. Built from the ground up (not licensed), with ISO 27001 certification and SOC 2 compliance.
Firmable news
Series A funding from AirTree Ventures
Firmable raised US$9 million in Series A funding to expand platform capabilities and geographic coverage
Key features
Company and people search
Identify target accounts and decision-makers using structured filters and plain-English AI search across verified B2B database
Technology intelligence
Search which companies use any given technology across 75,000+ technologies, refreshed weekly; understand what to displace and who is ready to buy
Buying signals
Track real-time events including hiring activity, funding rounds, role changes, expansion moves, and technology adoption; delivered to CRM by signal agents
Firmable decisions
Ask yes/no/score questions about companies and get clear answers with confidence levels and evidence; consistent answers enable reliable automation
Prospect list building
Create and manage ICP-fit lists for outbound and account-based marketing workflows with AI-powered list building
CRM enrichment
Two-way sync with HubSpot, Salesforce, Pipedrive, and Microsoft Dynamics 365; automatically fill in verified emails, direct mobiles, firmographics, and buying signals
Browser extension
Chrome and Edge extension for accessing Firmable data directly on LinkedIn and company websites without leaving the browser
Agents and API
Connect to Claude, ChatGPT, and Copilot via MCP in two minutes; access full database via REST API; agents pay by credits with no per-seat licenses required
Firmable pricing
One contact costs one credit and includes verified email and direct mobile (when available); credits remain valid for one year and include tracking people's next job moves. No per-action billing, so enrichment workflows don't burn credits on intermediate steps.
| Plan | Price | What's included |
|---|---|---|
| Individual | $55/user/month (billed annually) | 1,200 profile credits/year, AI prospect search, company and people data, CSV export, Chrome extension, 14-day free trial |
| Small Teams | $75/user/month (billed annually) | Up to 3 users, 3,000 profile credits/year, CRM integrations (read-only), shared searches, up to 3 signal agents |
| Teams Pro | $110/user/month (billed annually) | 3+ users, 6,000 profile credits/year, two-way CRM sync, CRM agents, unlimited signal agents |
| Enterprise | Custom (billed annually starting at $170/user/month) | Custom users and volume, full API access, MCP integration for agents (no per-seat cost), webhooks, dedicated support |
Pros & cons
Pros
- + Proprietary data built from ground up (not licensed), with higher accuracy than commodity B2B databases
- + Unique and deep coverage in APAC (Australia, New Zealand, Southeast Asia) where US-centric competitors lack depth
- + Integrated buying signals and AI search eliminate need to stitch multiple tools together
- + Agents can access full database via API/MCP with credit-based pricing, no per-seat licensing required
- + Every fact is date-stamped and grounded to verified sources, enabling reliable automation at scale
- + Native integrations with major CRMs (HubSpot, Salesforce, Pipedrive, Dynamics 365)
- + Two-way CRM sync keeps records current automatically
Cons
- − Coverage limited to US, Canada, and APAC regions; not suitable for teams selling globally outside these markets
- − Credit-based pricing model requires budgeting and tracking consumption per contact
Who is Firmable best for?
- • Sales teams building prospect lists and prioritizing outreach
- • Marketing teams identifying target accounts and understanding buyer signals
- • Revenue operations managing CRM data enrichment and campaign workflows
- • GTM engineering building AI agents and automation workflows
- • Customer success and operations teams managing key accounts
- • Recruitment teams finding decision-makers and talent
- • Any team selling into US, Canada, or APAC regions
