GTM Hub
What is Brandfetch?
Brandfetch is a brand data platform API that provides instant access to logos, company data, colors, fonts, and brand assets for 50M+ companies worldwide. It enables developers to look up brands by domain, ticker, ISIN, email, or company name and retrieve verified brand information from first-party sources.
Key features
Logo API
Display company logos in applications. Free tier: up to 1M requests/month. Returns SVG and PNG formats.
Brand API
Retrieve comprehensive brand data including logos, colors, fonts, company details, industry, description. Accepts domain, ticker, ISIN, crypto symbol, or email lookup.
Brand Context API
Provides LLM-ready brand context including voice, audience, mission, positioning, and style. Designed to ground AI agents and language models with accurate company information.
Brand Search API
Autocomplete and match brand names to domains and logos. Free tier: up to 500K requests/month. Soft-capped with notification on overage.
Transaction API
Turn raw transaction strings from credit cards or bank statements into merchant names and logos. Custom plans only.
Brandfetch MCP
Model Context Protocol integration for AI assistants including Claude. Includes tools for brand search, batch lookups, and brand context retrieval.
First-Party Data
Brand data sourced directly from company websites and verified social profiles. Brands can claim and manage their own profiles on brandfetch.com.
Global Coverage & Real-Time Indexing
Covers 50M+ brands across all industries and regions. API indexes live from websites, ensuring data availability without fixed approval process.
Uptime & Reliability
99.9% API uptime with enterprise SLAs for scale plans.
Brandfetch pricing
Logo API and Brand Search API are free with monthly limits. Brand API, Brand Context API, and Transaction API require paid plans. Pricing is metered by brand fetches (one credit per fetch).
| Plan | Price | What's included |
|---|---|---|
| Free | 0 | Logo API (1M/month), Brand Search API (500K/month), 100 brand fetches (one-time) for Brand API |
| Growth | $99+/month | 2,500-10,000 brand fetches/month, batch lookups (up to 100 brands), Logo CDN, MCP, REST API, Logo API (5-20M/mo), Brand Search API (1-5M/mo) |
| Scale | Custom | 10,000+ brand fetches/month, all Growth features, webhooks, GraphQL, data shares, batch lookups, enterprise SLAs, priority brand QA |
| Transaction API | Custom | Merchant identification from transaction strings, custom dataset integration |
Pros & cons
Pros
- + First-party data from brands' own websites (unique competitive advantage with brand profile claims)
- + Global coverage across all industries and regions (50M+ brands)
- + Real-time brand indexing (no waiting for approval, any domain returns data)
- + Multiple API options for different use cases (logos, full brand data, AI context, search, transactions)
- + Significant free tier (1M logo requests, 500K search requests monthly)
- + 99.9% API uptime with reliable performance
- + MCP integration for AI agents (Claude, ChatGPT, Cursor)
- + Batch lookups available (up to 100 brands per call)
- + Startup/nonprofit discounts available (40% off first 12 months)
Cons
- − Transaction API requires custom enterprise plans only
- − Soft caps on free tier APIs trigger notifications but allow overage (unclear final limits)
- − Data aggregated from public sources beyond first-party sources
- − No mention of offline caching or local data deployment options
- − Pricing for Growth tier not fully specified (starts at $99/month billed yearly)
Who is Brandfetch best for?
- • B2B SaaS platforms needing brand personalization in onboarding
- • Sales tools and ABM platforms (prospect logos and colors in decks/proposals)
- • Financial applications (transaction enrichment and merchant recognition)
- • AI agents and LLMs requiring brand context and accuracy
- • Company directories and profile systems
- • E-commerce platforms and shopping applications
- • Autocomplete and search experiences for company names
- • Building logo walls and comparison tables
Frequently asked questions
What's the difference between Logo API and Brand API?
Logo API returns only logos (free, up to 1M/month). Brand API returns logos, colors, fonts, company data, and more (paid). Use Logo API if you only need logos in your UI.
How many brands does Brandfetch cover?
50M+ brands worldwide across all industries and regions with real-time indexing. Any brand with a valid domain returns data instantly.
Does Brandfetch obtain brand permission?
No, but brands can claim and manage their profiles directly on brandfetch.com. Data is aggregated from publicly available sources on the open web and the brands' own websites.
Can I get data in bulk or for enterprise use?
Yes. Use batch lookups (up to 100 brands per fetch) available on paid plans and with prepaid credits. Scale plans support custom bulk delivery methods.
What happens when I exceed my quota?
Logo API and Brand Search API are soft-capped (generate notification, not hard stop). Exceeding quota can eventually result in 429 error with quota_exceeded.
Do startups or nonprofits get discounts?
Yes. Qualified startups and nonprofits receive 40% off paid plans for the first 12 months.
What's the difference between a client ID and API key?
Client ID is free and safe for browser use (Logo API, Brand Search API). API key is secret and goes on server (Brand API, Brand Context API, Transaction API).
How fresh is the brand data?
Data comes primarily from first-party sources and is kept current through continuous rebrand tracking and data partnerships. Real-time indexing from official websites.
