GTM Hub
What is Audigent?
First- and second-party data activation platform and DMP for brands and agencies that want to build owned audience assets instead of renting segments from walled gardens. SimpleDMP tooling lets trading teams create custom programmatic audiences from exclusive publisher data, export segments to DSPs, and apply fraud-verified targeting—positioning every media dollar as an investment in durable audience equity.
Key features
SimpleDMP
Self-serve audience segment builder for agency partners using Audigent's publisher first-party graph—create, save, and export segments directly to preferred DSPs.
1st Party Data Platform
Helps advertisers grow and retain proprietary audience pools from campaign exposure rather than re-buying the same targets from intermediaries each flight.
Premium Publisher Data
Exclusive first- and second-party segments spanning lifestyle, sports, fashion, and interest verticals sourced from Audigent's publisher network.
Fraud-Verified Audiences
Proprietary fraud protection filters invalid traffic so programmatic buys reach real humans in target segments.
1-to-1 Audience Targeting
Person-level addressability for programmatic campaigns using verified identity and interest signals.
Managed Trading Support
In-house trading teams assist brands configuring data platform workflows and optimizing segment performance in open exchange and PMP deals.
Audigent pricing
Audigent does not publish standard SaaS pricing. Commercial models typically combine platform access, data licensing, and managed service fees negotiated with brands and agencies. Request a demo for quotes tied to segment types, export volume, and trading support level.
| Plan | Price | What's included |
|---|---|---|
| Advertiser Data Platform | Custom quote | Audience building, insights, segment export to DSP, fraud-verified inventory alignment |
| Agency SimpleDMP | Custom quote | Self-serve segment creation on publisher data, export rights, trading team support as contracted |
Pros & cons
Pros
- + Shifts media spend toward owned audience assets—a distinct GTM story vs. pure rental targeting.
- + Exclusive publisher first-party data access differentiates segments from commodity third-party bundles.
- + Direct DSP export reduces dependency on multiple data middlemen in programmatic stacks.
- + Fraud verification adds quality control often missing in open-market audience buys.
- + SimpleDMP empowers agencies to merchandise custom segments for clients quickly.
- + Strong narrative for brands frustrated with social platform audience tax and siloed IDs.
Cons
- − No self-serve pricing or signup—requires sales and trading relationships.
- − Value tied to programmatic display/video—limited utility for purely organic or email-led GTM.
- − Smaller footprint than LiveRamp or major SSP data products for global scale.
- − Platform depth is DMP-centric—not a full CDP for identity, journeys, or warehouse analytics.
- − Outcomes depend on DSP integrations and agency operational maturity.
- − Less documentation and review visibility than mainstream martech SaaS tools.
Who is Audigent best for?
- • DTC and consumer brands investing programmatic budgets in reusable first-party audience pools.
- • Agencies building differentiated data products on exclusive publisher inventory.
- • Advertisers reducing reliance on Meta and Google lookalikes with open-web first-party data.
- • Media teams prioritizing fraud-safe, verified audiences in programmatic channels.
- • Brands with in-house or agency trading desks comfortable operating in DSP workflows.
- • Marketers treating audience data as a balance-sheet asset rather than disposable targeting.
Frequently asked questions
What is SimpleDMP?
Audigent's tool for agency partners to build custom audience segments from publisher first-party data and export them to DSPs.
Does Audigent replace a CDP?
Audigent focuses on data activation and audience building for programmatic media, not full-profile unification or journey orchestration.
Which DSPs can I export to?
Audigent supports export to major DSPs used by its agency partners—confirm specific integrations during onboarding.
Who is Audigent for?
Primarily advertisers and agencies running programmatic campaigns who want to own audience segments built from premium publisher data.
How does fraud protection work?
Audigent applies proprietary verification to filter invalid traffic so targeted audiences represent real users.
