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What is AthenaHQ?
AthenaHQ is an answer-engine optimization (AEO) and generative engine optimization platform that tracks brand visibility, citations, sentiment, and competitors across 11+ major LLMs and AI search experiences. It pairs monitoring with prioritized on-page and off-page actions, content optimization agents, prompt volume estimation, and integrations with GA4, GSC, Shopify, and Webflow.
Key features
Multi-Engine Visibility
Tracks mentions, citations, sentiment, share of voice, and competitor benchmarks across ChatGPT, Perplexity, Google AI surfaces, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, Mistral, and more on Starter.
Unlimited Topics & Prompts (Starter)
Starter advertises unlimited topic and prompt configuration while usage is bounded by monthly response credits.
Action Center
Surfaces on-page and off-page GEO/SEO recommendations plus content optimization agent workflows.
Citation & Prompt Intelligence
Identifies sources AI cites, prompt variations, conversation context, and estimated prompt volumes for demand sizing.
Athena AI Agent
Included assistant for analysis and recommendations; advanced agent and ACE (citation engine) features on Enterprise.
Integrations
Shopify, Webflow, Google Analytics, and Google Search Console connections to tie AI visibility to site performance.
Organization & Governance
Unlimited seats with RBAC on paid plans; Enterprise adds SAML SSO, audit logs, BI exports, and dedicated Slack support.
Crawler Controls
Manage AI crawler access via smart robots.txt and llms.txt recommendations.
AthenaHQ pricing
Billing is credit-based: 1 credit = 1 AI response analyzed. Starter includes 3,600 credits/month at $295/month. Essential is free with a small credit allowance. API access and extra credits are paid add-ons on Starter (not included in base price). Annual toggle advertises 17% off.
| Plan | Price | What's included |
|---|---|---|
| Essential | Free | $25 free credit allowance, 300 credits (per vendor copy), unlimited users, core prompt/response analysis, competitor insights, content recommendations, Athena agent on 5 engines |
| Starter | $295/month | 3,600 credits/month, 11 models, unlimited topics/prompts/competitors, country-level support, CSV export, integrations, content optimization agent; API is add-on |
| Enterprise | Custom | Custom credit allocation, multi-country, advanced content agent, Athena Citation Engine (ACE), SAML SSO, BI dashboards, certified GEO specialist, API included |
Pros & cons
Pros
- + Starter includes full 11-engine coverage—unusual at a sub-$300 list price in the category.
- + Unlimited seats and competitors reduce per-user and competitive-tracking surcharges.
- + Free Essential tier offers real product testing without a timed trial requirement.
- + Strong action orientation versus analytics-only GEO dashboards.
- + Recognized on G2 and Slashdot awards cited on the pricing page.
- + Credit rollover (1 month) on Starter helps smooth variable monitoring weeks.
Cons
- − Credit math caps practical prompt depth when tracking many prompts daily across all engines.
- − API and supplemental credits cost extra on Starter despite mid-tier price point.
- − No published refresh frequency on pricing page—teams must confirm cadence with sales.
- − Enterprise needed for multi-country, SSO, ACE, and advanced content agent capabilities.
- − Essential free credits are easy to exhaust; not a substitute for sustained monitoring.
- − Total cost can exceed $295 quickly with add-on credits and API for heavy users.
Who is AthenaHQ best for?
- • SMB marketing teams wanting broad LLM coverage in one Starter subscription.
- • SEO and AEO leads who need citations, sentiment, and prioritized fixes—not just scores.
- • E-commerce brands on Shopify/Webflow connecting AI visibility to GA4/GSC.
- • Organizations testing on Essential then expanding to Starter with predictable credit pools.
- • Enterprises needing SSO, BI-friendly reporting, and ACE on custom contracts.
Frequently asked questions
How do credits work?
AthenaHQ bills 1 credit per AI response analyzed; Starter includes 3,600 credits per month, and usage grows with prompts × models × refresh frequency.
Is API included on Starter?
No. API access is a paid add-on billed on top of the Starter subscription; Enterprise includes API per the pricing comparison table.
Is there a free trial?
AthenaHQ emphasizes a free Essential plan rather than a timed paid trial; credits on Essential are limited for evaluation.
