GTM Hub
What is Apollo.io?
Apollo is an AI-powered GTM (go-to-market) system that combines a B2B contact database of 240M+ verified contacts with intelligent prospecting, email sequencing, calling, and deal management in one platform. Teams use Apollo to find high-intent leads, run multi-channel outreach campaigns, and track engagement without switching between separate tools.
Apollo.io news
Apollo launches agentic GTM platform with 'Vibe GTM' approach
Apollo introduced its Agentic End-to-End GTM Platform, featuring AI agents that automate prospecting, inbound, deal execution, and data enrichment in one system. Parallel Dialer and AI Call Prep rolled out alongside AI Assistant and Projects beta.
Source: Apollo Newsroom ↗Apollo hires Phil Moon as CFO; enterprise growth accelerates
Finance veteran Phil Moon appointed CFO as Apollo deepens enterprise expansion. Enterprise accounts grew 400% YoY; company supports 600,000+ companies and 4M+ users.
Source: Citybiz ↗Apollo acquires Pocus for account prioritization signals
Apollo acquired Pocus to add account prioritization based on buying signals (product usage, CRM activity, etc.), helping teams identify free or existing accounts ready for sales conversations.
Source: Tracxn ↗Apollo's AI platform achieves 500% YoY growth; reaches $150M ARR
Apollo announced 500% year-over-year growth in its AI platform with 50,000+ weekly active users. AI Research Agent drives 46% more meetings booked and 35% increase in conversions. Company reached $150M ARR milestone and plans 300 new hires by end of 2025.
Source: PRNewswire ↗
Key features
B2B Database & Search
Access to 240M+ contacts and 30M+ companies with 65+ filterable data attributes (job title, industry, company size, technographics, intent signals, job changes).
AI-Powered Lead Scoring
Automated lead scoring using Apollo's models trained on account history; real-time scores and transparent score criteria visible to teams.
Multi-Channel Sequencing
Email sequences, phone calls, LinkedIn outreach (connection requests, messages, post engagement), and custom tasks in one automated workflow.
AI Assistant
Chat-based interface to build prospect lists, create sequences, enrich data, and manage workflows with natural language prompts.
Built-in Dialer
Integrated calling with parallel dialing capability (on higher tiers), call recording with AI-generated insights, and meeting scheduling.
CRM Integrations
Native integrations with 200+ tools including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, and Gmail; bi-directional sync available.
Chrome Extension
Seamless access to Apollo data on LinkedIn, Salesforce, HubSpot, and Gmail without leaving these platforms.
Data Enrichment
Waterfall enrichment across 20+ data providers; 98% email accuracy; automatic updates when contacts change jobs or get new emails.
Conversation Intelligence
AI-generated call summaries, video insights, meeting notes, and post-meeting follow-up suggestions powered by Claude.
Deal Management
Pipeline tracking, deal stages, engagement history, and analytics to manage the entire sales process end-to-end.
Apollo.io pricing
Apollo uses a hybrid per-seat + credit model. Plans start at free ($0) for exploration and go up to $119/user/month (annual billing, min 3 seats). All plans include AI features. Annual billing saves 20% vs. month-to-month. Credits fund data reveals, enrichment, AI research, and dialer usage and do not roll over.
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | 75 credits/month, AI Assistant (5 chats/month limit), basic prospecting, 2 sequences, contact data, Salesforce/Gmail extensions, basic filters, 1 intent topic, 2 lead scores, 150 mins call recording. |
| Basic | $49/user/month (annual) | 30,000 credits/year, unlimited sequences, email sequencing, advanced filters, 6 intent topics, 2 lead scores, lead & deal management, 3 meeting events, 150 mins call recording, email warmup, domain purchasing, 5 automated workflows. |
| Professional | $79/user/month (annual) | 48,000 credits/year, all Basic features plus unlimited lead scoring, A/B testing, 6 meeting events, 4,000 mins call recording with AI insights, unlimited automated workflows, advanced CRM integrations. |
| Organization | $119/user/month (annual, min 3 seats) | 72,000 credits/year, all Professional features plus 12 intent topics, unlimited meeting events, 8,000 mins call recording, unlimited inbound routers, advanced API access, dedicated support. |
Pros & cons
Pros
- + All-in-one platform consolidates prospecting, sequencing, calling, and CRM—eliminating tool-switching and integration headaches.
- + Ease of use: intuitive interface with deep filtering lets reps build targeted 500-lead lists in under 5 minutes.
- + Industry-leading B2B database: 240M+ contacts with 98% email accuracy and real-time verification.
- + Affordable compared to enterprise competitors like ZoomInfo; free plan available to validate before commitment.
- + AI features included on all paid plans; AI-assisted lead scoring and research available without extra cost.
- + Chrome extension works seamlessly on LinkedIn, Gmail, Salesforce, and HubSpot without breaking workflow.
- + Strong integrations: 200+ native connections including bi-directional Salesforce/HubSpot sync.
- + Conversation intelligence: AI-generated call summaries and meeting insights powered by Claude.
- + Real ROI signal: 35–46% increase in meetings booked when using Apollo's AI Research Agent and AI-powered messaging.
Cons
- − Data accuracy inconsistent by geography: US data ~88% accurate; outside North America and in niche verticals, outdated job titles and disconnected email addresses are common.
- − Credits burn quickly on large-scale prospecting; monthly allocations can exhaust mid-sprint, requiring pause or upgrade.
- − Phone data quality trails email data significantly; phone numbers often reach corporate main lines rather than direct dials, especially internationally.
- − Steep learning curve and cluttered interface: feature density makes the platform busy; navigating many sequences and large lists feels 'one click too many' and can lag at scale.
- − Customer support is weakest area (rated 4.2/5 on G2); free and Basic plan users report slow, templated responses; higher-tier users experience better support.
- − Credits do not roll over to the next billing cycle; unused credits expire.
- − Limited UK/EU compliance controls: built-in consent tagging for regional marketing rules is minimal; teams must manually audit opt-outs.
- − All seats on an account must be on the same plan; cannot mix Basic and Professional users on one workspace.
Who is Apollo.io best for?
- • Early-stage startups and small sales teams (free/Basic plans) testing product-market fit without heavy upfront cost.
- • SMB sales teams and founders doing high-volume outbound (prospecting, sequencing, calling) who want one integrated platform instead of ZoomInfo + Outreach + dialer.
- • North American B2B SaaS companies with clear ICPs where contact accuracy is high and team is willing to verify data outside North America.
- • Inside sales and SDR teams running campaigns at scale who can absorb the credit model and learning curve.
- • Revenue operations teams managing CRM data quality and automation workflows across sales and marketing.
- • Companies already using Claude or ChatGPT; Apollo's MCP integration allows agents to access Apollo data without context switching.
Frequently asked questions
Can I mix plan levels on one account?
No. All seats must be on the same plan. For teams with different needs, either select the plan for highest-use users or contact sales for a Custom plan.
How accurate are the email addresses and phone numbers?
Email: 98% accuracy on average; 7-step verification process. Phone: directness and accuracy vary; direct-dial numbers cost 8 credits each and are less reliable than email, especially outside North America.
Do credits roll over each month?
No. Credits are granted each billing cycle and expire at cycle end. Annual plans receive credits upfront; monthly plans receive monthly allocations.
What's the free trial like?
Free trial includes credits and access to most features in your selected plan. Some trial-specific limits apply. After trial, you can upgrade to a paid plan or move to the free Starter plan (no time limit).
Can Apollo integrate with my CRM?
Yes. Apollo integrates with 200+ tools, including Salesforce, HubSpot, Outreach, SalesLoft, Marketo, and all major email providers. Bi-directional sync is available with Salesforce and HubSpot.
Can I access Apollo outside the web app?
Yes. Chrome extension works on LinkedIn, Gmail, Salesforce, and HubSpot. Apollo Anywhere lets you work from ChatGPT, Claude, and other AI tools via MCP. Gmail and Salesforce integrations are native.
