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What is 11x (Alice)?
Alice is 11x's autonomous AI SDR that identifies, researches, personalizes, and engages prospects end-to-end across email, phone, LinkedIn, SMS, and WhatsApp. The platform handles prospect research, personalized outreach, meeting booking, and reply classification 24/7, managing full top-of-funnel pipeline generation with per-prospect pricing rather than per-email cost.
11x (Alice) news
Scout List launch: AI-powered prospect list discovery
11x introduced Scout List, enabling teams to describe targeting criteria in plain English and have AI turn it into a qualified prospect list by combining CRM data, website visitor tracking, and live web research.
Source: 11x Blog ↗AI voice agent latency improvements: 300-700ms response times
11x published engineering updates on response latency for Julian (inbound voice agent), achieving 95% of replies under 700ms through connection pooling, speculative reply drafting, and split-voice architecture.
Source: Forgex AI ↗Series B funding: $50M from Andreessen Horowitz
11x raised a $50M Series B led by Andreessen Horowitz at a $350M valuation. The round accelerates Alice 2.0 development and expands the team in San Francisco. 11x acquired Opkit to lead Alice 2.0 development.
Source: Globe Newswire ↗
Key features
Multi-Channel Sequences
Coordinates outreach across email, phone, LinkedIn, SMS, and WhatsApp in one unified cadence
Real-Time Prospect Research
Live Web Search combines a 400M+ verified B2B contact database with current web signals at engagement time
Qualification Agent
Automatically filters prospects against your ICP before outreach begins to protect sending reputation
AI Personalization
Writes per-prospect copy grounded in specific research rather than template variables
Smart Replies
Classifies incoming responses, drafts replies, and escalates complex interactions to sales reps
Meeting Booking
Autonomously books qualified meetings directly onto rep calendars
Deliverability Management
Includes managed Gmail mailboxes, domain setup, warmup, inbox rotation, and per-mailbox visibility
Account-Based Marketing (ABM) Plays
Finds and multi-threads contacts within target accounts to build pipeline across buying committees
Multi-Language Outreach
Supports 105+ languages on Pro and Enterprise tiers
Bi-Directional CRM Sync
Syncs every interaction and outcome to Salesforce, HubSpot, Pipedrive, and Zoho
11x (Alice) pricing
Growth plan starts at $36,000 annually with no setup fees. Pro and Enterprise pricing is custom-quoted based on prospect volume, end users, and feature scope. Annual billing is the default; multi-year commitments available on Pro and Enterprise with discount tiers.
| Plan | Price | What's included |
|---|---|---|
| Growth | $36,000/year ($3,000/month billed annually) | Up to 5 end users, 2,000 new prospects/month, managed Gmail mailboxes, domain setup & warmup, bi-directional CRM sync, standard onboarding, basic support |
| Pro | Custom quote (most popular) | Up to 10 end users, 5,000 new prospects/month, all Growth features plus 105+ language support, dedicated onboarding, dedicated support + Slack channel, bounce suppression |
| Enterprise | Custom quote | Unlimited end users, 10,000+ prospects/month, all Pro features plus custom integrations, API access, SSO, custom DPA/SLA, white-glove onboarding, dedicated CSM + forward-deployed engineer |
Pros & cons
Pros
- + Handles full prospecting workflow end-to-end vs. just email drafting
- + Manages email deliverability internally (warm-up, rotation, monitoring included)
- + Generates contextual emails grounded in live research and prospect signals
- + Automatically tracks website visitors and de-anonymizes company data
- + Books meetings autonomously without human intervention
- + Strong multi-channel capability (email, phone, LinkedIn, SMS, WhatsApp in one sequence)
- + No hidden costs — setup, onboarding, integrations, and managed infrastructure included
- + Transparent per-prospect pricing model (cost doesn't increase with touchpoint volume)
- + Fast deployment with included onboarding (2-4 weeks depending on tier)
Cons
- − High minimum commitment: Growth tier requires $36,000-$45,000 upfront with annual billing only
- − Limited message control and prompt customization; 11x manages tone and deliverability by design
- − Follow-up handling can be inappropriate in some cases, requiring human oversight
- − Personalization quality and deliverability rates have drawn public criticism
- − No test or pilot option before annual commitment
- − Best suited for high-volume, standardized motions; complex enterprise sales require more control
- − Response rate claims (3x vs. human SDRs) not independently verified
Who is 11x (Alice) best for?
- • B2B SaaS companies with broad ICP and repeatable outbound motions
- • Teams replacing multiple SDRs with autonomous pipeline generation
- • Companies testing outbound viability before hiring sales teams
- • Mid-market to large enterprises managing high-volume prospecting campaigns
- • Organizations running multi-threaded account-based marketing at scale
- • Revenue teams with strong knowledge bases and clear messaging frameworks
Frequently asked questions
How is 11x Alice priced differently from other outbound tools?
Alice charges per qualified prospect per month, not per email sent. A 30-touch sequence to the same prospect costs the same as a 3-touch sequence, so adding channels or lengthening cadences doesn't increase billing. This aligns cost with outcome rather than activity volume.
What's included in the pricing and what costs extra?
Every tier includes managed Gmail mailboxes, domain setup, warmup, inbox rotation, monitoring, bi-directional CRM sync, meeting scheduling, onboarding, and integrations. There are no setup fees, implementation fees, or per-integration costs. You only need to bring your own CRM license.
Can I pay monthly or is it annual only?
Annual billing is the default and only option. Growth is billed annually; Pro and Enterprise can be structured as 2- or 3-year commitments with volume discounts.
Is Alice suitable for enterprise or complex sales?
Alice excels at high-volume, standardized outbound motions where personalization is surface-level and ICP is clear. Enterprise sales with complex narratives and relationship-driven prospecting often require more message-level control and human judgment than Alice's locked-down approach provides.
What languages does Alice support?
Alice runs outreach in 105+ languages on Pro and Enterprise tiers only. Growth tier does not include multi-language capability.
Does Alice book meetings autonomously?
Yes. Alice qualifies prospects, personalizes outreach, handles replies, and books qualified meetings directly onto sales rep calendars without human intervention.
