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What is Amperity?
Enterprise Customer Data Platform focused on AI-powered identity resolution (Stitch), Customer 360 profiles, predictive modeling, and omnichannel activation. Lakehouse-native architecture integrates with Snowflake, Databricks, and major clouds so brands unify fragmented customer data, build segments, and orchestrate journeys without replacing their warehouse as the system of record.
Key features
Identity Resolution (Stitch)
Patented probabilistic and deterministic matching merges profiles across online, offline, and legacy sources into a unified Customer 360 with survivorship rules per attribute.
Customer 360 Databases
Persistent profile stores with full history, computed attributes, and queryable segments for analytics, personalization, and activation teams.
Predictive Modeling
Built-in propensity and scoring models to prioritize high-value customers, churn risk, and next-best actions without exporting data to a separate ML stack.
Segments, Journeys & Campaigns
Audience builder, journey orchestration, and campaign tooling to activate unified profiles across email, paid media, and partner destinations.
Data Sends & Profile API
Push segments and profile attributes to ad platforms, ESPs, and custom endpoints; real-time Profile API for in-session personalization.
Amps Usage Dashboard
Transparent consumption metering across ingestion, identity, segments, and activations so finance and RevOps can forecast platform spend.
Amperity pricing
Amperity uses usage-based Amps rather than seat or MTU caps. Standard and Enterprise editions include full platform capabilities; Enterprise adds enhanced SLAs, training, and support. Contact sales for Amp packages—unused Amps can roll over up to 10% to future terms (restrictions may apply).
| Plan | Price | What's included |
|---|---|---|
| Standard Edition | Custom (Amps-based) | Full platform access, 6am–6pm PT weekday support, standard SLAs |
| Enterprise Edition | Custom (Amps-based) | Full platform access, enterprise support, custom SLAs, private instructor-led training |
Pros & cons
Pros
- + Industry-leading identity resolution is the core differentiator for messy multi-brand retailer and travel data.
- + Lakehouse-native deployment keeps the warehouse as source of truth—reduces duplicate storage and sync drift.
- + Usage-based Amps align cost with actual processing and activation rather than arbitrary user counts.
- + Single platform spans identity, analytics, journeys, and activation—reduces CDP + point tool sprawl.
- + Strong fit for consumer brands with loyalty, e-commerce, and store transaction data to unify.
- + Amps dashboard and alerts give finance visibility into consumption before overages.
Cons
- − No public price list—every deal requires sales engagement and Amp forecasting exercises.
- − Implementation and data engineering effort is substantial; time-to-value often measured in quarters.
- − Total cost includes warehouse compute, implementation services, and training beyond platform Amps.
- − Overkill for early-stage companies with simple CRM-centric GTM and limited data sources.
- − Less composable than reverse-ETL-first CDPs if you only need audience sync to ads.
- − Enterprise positioning means smaller teams may lack resources to fully exploit journey and modeling modules.
Who is Amperity best for?
- • Enterprise retailers and consumer brands unifying e-commerce, loyalty, and in-store transaction data.
- • Marketing organizations needing accurate Customer 360 before omnichannel personalization at scale.
- • Data teams already invested in Snowflake or Databricks wanting CDP logic on the lakehouse.
- • Companies replacing legacy CDPs that failed on identity match rates across brands and channels.
- • Lifecycle marketers running coordinated journeys with predictive prioritization and segment activation.
- • Organizations that prefer usage-based licensing tied to platform work rather than MTU pricing.
Frequently asked questions
What are Amps?
Standardized units of Amperity platform consumption covering ingestion, identity stitching, segments, campaigns, activations, and related workloads.
Is there a free tier?
No public self-serve free plan; prospects work with sales on Amp estimates and sandboxes.
What happens if I exceed purchased Amps?
You can switch to on-demand pricing or purchase additional Amp packages for the remainder of the contract term.
Standard vs Enterprise Edition?
Both include full product capabilities; Enterprise adds enhanced support, SLAs, and private training for implementers and marketers.
Does Amperity store data outside my warehouse?
Lakehouse-native workloads run in your environment; confirm storage and processing boundaries in your contract for your deployment model.
