GTM Hub
What is Adzooma?
Adzooma is a PPC optimization and monitoring platform for Google Ads, Microsoft Advertising, and Meta Ads. It delivers performance scoring, prioritized Opportunities (one-click fixes where supported), automated alerts, budget pacing, and optional SEO and web metrics profiles—designed for SMBs, in-house marketers, and agencies that want a unified health check without percent-of-spend pricing on paid tiers.
Key features
PPC Performance Report
Account health score with trends, strengths/weaknesses across campaign types including PMax, Shopping, Search, Display, and Meta; dynamic prioritization of fixes.
Opportunities Engine
Daily or weekly recommendations to improve performance, cut waste, and fix structural issues with apply actions tied to supported changes.
Automated Alerts
Pre-built and custom alerts for spend spikes, CPA/CPC shifts, conversion drops, and budget exhaust; email and Slack delivery.
Budget Tracking
Month-to-date pacing vs. targets at profile or project level with drift warnings.
SEO & Web Metrics
SEO scorecards with keyword, onsite, speed, and backlink views; competitor gap analysis when competitors are added.
Multi-Account Management
Unlimited ad account connections on all plans; higher tiers add seats, branding, and alert volume.
Adzooma pricing
Three self-serve tiers—Free ($0), Silver ($69/mo or $700/yr), Gold ($179/mo or $1,800/yr)—plus Enterprise custom. Annual billing saves 20% on Silver and Gold. Free tier is genuinely unlimited ad accounts but monthly report cadence and limited opportunities/alerts; paid tiers increase report frequency (weekly/daily) and alert caps. No percentage-of-ad-spend fee on published plans.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/month | Monthly PPC performance and opportunity analysis, monthly SEO/web metrics (1 profile each), unlimited ad accounts, 3 PPC alerts (templates only), budget tracking, 1 user seat |
| Silver | $69/month ($700/year) | Weekly reports and opportunities, 10 PPC alerts with custom rules, 5 SEO and 5 web metrics profiles, unlimited seats, report branding, priority support |
| Gold | $179/month ($1,800/year) | Daily reports and opportunities, unlimited PPC alerts and templates, unlimited SEO/web profiles, unlimited seats, priority support |
| Enterprise | Custom | Bespoke packaging for large agencies or advanced requirements—contact sales |
Pros & cons
Pros
- + Free plan with unlimited ad accounts is strong for freelancers validating PPC hygiene.
- + Fixed subscription pricing is easy to forecast vs. spend-based audit tools.
- + Combines paid social and search in one scorecard-oriented workflow.
- + Alerts and budget tracking reduce need for manual dashboard policing.
- + SEO add-on useful for small teams without separate site audit subscriptions.
- + One-click Opportunities speed up common fixes without full automation risk.
Cons
- − Free tier's monthly cadence and limited opportunities may push serious users quickly to Silver/Gold.
- − Depth of optimization is lighter than dedicated audit engines (e.g. 100+ check libraries).
- − Alerts notify only—they never auto-fix, so teams still need execution time.
- − Meta and Microsoft coverage may feel secondary to Google-first roadmap in reviews.
- − Enterprise buyers lack public packaging detail without sales call.
Who is Adzooma best for?
- • SMBs and solo consultants managing Google, Microsoft, and Meta on a fixed software budget.
- • Agencies wanting white-labeled weekly or daily client reports on Silver/Gold.
- • Teams that want monitoring, pacing, and prioritized fixes without autonomous bidding.
- • Marketers testing PPC management software before committing to spend-scaled tools.
- • Organizations that also want lightweight SEO scoring beside paid media.
Frequently asked questions
Does the free plan connect unlimited accounts?
Yes—Adzooma's free tier allows unlimited connected Google, Microsoft, and Meta ad accounts with monthly reporting limits.
Will Adzooma change my campaigns automatically?
Alerts never auto-apply; Opportunities may offer apply actions for specific fixes, but monitoring alerts are notification-only.
How much do I save on annual billing?
Silver and Gold annual plans are priced at roughly 20% less than paying monthly equivalents ($700 vs. $828/year on Silver).
