GTM Hub
What is Synthesys?
Synthesys is an AI video agent platform that turns briefs, product URLs, and reference ads into finished marketing and training videos using orchestrated frontier models (VEO, Kling, SeeDance, and more). It targets agencies and growth teams shipping UGC-style ads, explainers, and VSLs with full commercial rights and optional social publishing on higher tiers.
Key features
Synthesys Video Agent
Autonomous pipeline writes script, storyboard, casts presenter, voices, generates footage, adds captions and music—shows credit cost before rendering.
11 Video Formats
UGC ads, TV spots, faceless stories, TikTok shorts, app promos, explainers, presentations, YouTube/TikTok presenter videos, VSLs, and restyle-from-footage flows.
Competitor & Product URL Recreation
Paste a competitor ad or product page URL to analyze and regenerate creative—accelerates creative testing for performance marketers.
1,000+ AI Avatars
Studio and UGC-style presenters with frame-accurate lip-sync across 140+ languages for spokesperson-led GTM content.
AI Voice & Dubbing
400+ voices, voice cloning, and speech-to-speech with commercial rights on all plans—voiceover and music do not consume credits per platform FAQ.
Synthesys Studio
35 image/video/voice models with quoted per-generation credit cost; failed runs are not charged—complements agent for asset-level control.
Brand Kit (Pro+)
Logos, colors, products, and end cards applied automatically across agent output for consistent performance creative.
Social Publishing (Agency+)
Connect TikTok, Instagram, and Facebook to schedule posts from the app without extra credit burn for publishing actions.
MCP & API Automation
Remote MCP server at mcp.synthesys.io plus API keys for Cursor, Claude, and custom workflows with 5,000 credits/day default cap on connected apps.
Synthesys pricing
Credit-based plans (100 credits ≈ $1). Monthly list prices: Starter $29 ($20/mo billed yearly, 3,500 credits), Pro $59 ($41/mo yearly, 8,000 credits, Brand Kit), Agency $119 ($83/mo yearly, 17,000 credits, competitor ad library + social publish), Max from $199 ($139/mo yearly, 30,000+ credits, dedicated account manager). Yearly saves ~30%. Every plan includes full commercial rights, video agent, all formats, and Studio. Autopilot workers scale 1→10; team seats 1→15 on Max steps. Refunds within 3 days if ≤25% of monthly credits used. Custom 250k+ credit volumes via sales.
| Plan | Price | What's included |
|---|---|---|
| Starter | $29/month ($20/month billed annually) | 3,500 credits/mo, full video agent, all 11 formats, Studio tools, 1 autopilot worker, 1 seat, full commercial rights |
| Pro | $59/month ($41/month billed annually) | 8,000 credits/mo, Brand Kit, 3 autopilot workers, 2 seats |
| Agency | $119/month ($83/month billed annually) | 17,000 credits/mo, winning ads library, competitor tracking, social publish + schedule, 10 autopilot workers, 3 seats |
| Max | From $199/month ($139/month billed annually) | 30,000–120,000+ credit steps, dedicated account manager, 10 autopilot workers, 5–15 seats |
| Enterprise Volume | Custom (250,000+ credits) | Negotiated credit pools, commercial onboarding, volume pricing |
Pros & cons
Pros
- + End-to-end agent collapses script, storyboard, and edit into one approval flow—fast for ad iteration.
- + Full commercial rights at every tier simplify paid media without upsell licensing.
- + Competitor URL recreation shortens creative research for growth teams.
- + Studio + agent coexist: fine control on assets, automation on finished videos.
- + MCP integration fits AI-native marketing ops already using Cursor or Claude.
- + Claims 90–95% cost reduction vs traditional production—compelling ROI narrative for CFOs.
Cons
- − Credit consumption on long 30-minute agent videos can exhaust Agency tiers quickly.
- − Starter lacks Brand Kit—teams need Pro minimum for on-brand performance creative at scale.
- − Quality varies by chosen underlying model; safety filters may waste iteration time even without charges in Studio.
- − No free tier—evaluation requires paid commitment or demo.
- − Less enterprise SSO/LMS depth than Synthesia or Colossyan for formal training compliance.
- − Autopilot and multi-seat limits push high-volume agencies toward Max pricing.
Who is Synthesys best for?
- • Performance marketing teams producing weekly UGC and TikTok ad variants.
- • Agencies tracking competitor video libraries and publishing to client social accounts.
- • DTC brands turning product detail pages into video ads via URL ingestion.
- • Founders without production crews needing VSLs and explainers from a written brief.
- • AI-forward ops teams wiring Video Agent into MCP/automation with API keys.
- • Localization leads using 140+ language voices without separate dubbing vendors.
Frequently asked questions
Can I use Synthesys videos in paid ads?
Yes. All plans include full commercial rights with no attribution requirement, including paid social, TV, and client deliverables.
What is the difference between Video Agent and Studio?
Video Agent produces complete multi-scene videos from a brief with autonomous model selection. Studio generates individual images, clips, or voiceovers with you picking the model and seeing credit cost before Generate.
Do voiceover and music cost credits?
Platform documentation states AI voiceover and music included in agent workflows do not cost extra credits beyond the quoted video render.
How does MCP access work?
Add https://mcp.synthesys.io/mcp as a remote MCP server, sign in with Synthesys, or use API keys from Manage Account. Connected apps share your plan credits with a default 5,000 credit daily cap.
