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What is Synthesia?
Synthesia is an enterprise AI video and avatar platform that turns scripts into presenter-led videos in 140+ languages without cameras or studios. It targets L&D, internal comms, sales enablement, and product marketing teams that need localized training, onboarding, and personalized video at scale, with SOC 2 and GDPR compliance trusted by most Fortune 100 companies.
Key features
AI Avatar Studio
240+ stock AI avatars on paid tiers plus personal and studio-quality custom avatars. Express-1 studio avatars are available as a paid annual add-on with multi-day processing.
Unified Credits
One credit pool covers video creation, dubbing, surveys, interactive avatars, API usage, and AI-generated B-roll. Roughly 100 credits per finished video minute; usage is charged on generated footage, not edit time.
One-Click Translation & Dubbing
Translate entire videos into 140+ languages with optional lip-sync dubbing (80 credits per minute with lip-sync, 40 without).
Bulk Personalization
Generate personalized videos at scale from spreadsheet data for onboarding, renewals, and account-based outreach via API or in-product workflows.
Interactive Avatars & Roleplays
Real-time conversational avatars for practice scenarios, triage, sales reps, and onboarding guides. API pricing from $0.10–$0.20 per minute depending on stack.
Learning & Engagement
Branching scenarios, quizzes, surveys (350 credits per response after included allowance), and SCORM export on higher tiers for LMS delivery.
Enterprise Governance
Organizations group workspaces under admin controls for credit allocation, brand kits, SSO, SCIM, audit logs, feature toggles, and version management.
Video Creation API
Embed video generation, dubbing, and interactive avatars in your product. Enterprise customers get volume discounts, SLAs, and custom concurrency.
Synthesia pricing
As of late 2026, Synthesia uses a credit-based model across Basic (free), Starter ($19/mo; promotional first-month discounts often apply), Pro (from $89/mo with scalable credit tiers), and Business ($59–$89/mo annual positioning on marketing pages). Every plan includes 10 minutes of studio video or dubbing and 3 survey responses monthly plus a base credit allowance (500 on Basic, 1,250+ on Starter, 6,500+ on Pro). Enterprise is custom—AWS Marketplace lists ~$29,880/year for 3 users with unlimited video minutes. Credits do not roll over on self-serve plans; extra credits can be purchased in-app.
| Plan | Price | What's included |
|---|---|---|
| Basic | $0/month | 500 credits/month, 10 min studio video or dubbing, 3 survey responses, 9 stock avatars, watermarked exports, explore editor and voices |
| Starter | $19/month (annual; first-month promos common) | 1,250 credits/month, remove Synthesia logo, 125+ avatars, 3 guest seats, live collaboration |
| Pro | From $89/month (2×–8× credit multipliers available) | 6,500–48,500 credits/month tiers, 180–240+ avatars, up to 5 personal avatars, 1-click translation, SCORM export, branded avatars on annual |
| Business | From ~$59/month (annual billing) | High credit volume for heavy creators, team collaboration, translations, SCORM, priority support options |
| Enterprise | Custom (annual) | Unlimited or pooled credits, full avatar library, unlimited personal avatars, SSO/SCIM, dedicated CSM, org-wide feature controls, highest API limits |
Pros & cons
Pros
- + Enterprise-grade security and compliance (SOC 2, GDPR, ISO 42001) with governance suited to global L&D and comms teams.
- + Strong multilingual and dubbing story—140+ languages with one-click translation reduces localization vendor spend.
- + Used by 90%+ of Fortune 100; mature API for personalized video and interactive agents in customer-facing products.
- + Credit model charges only on generated footage, encouraging iterative editing without burning quota on previews.
- + Roleplays, surveys, and branching support active learning beyond passive marketing video.
- + Free Basic tier usable for evaluation without a credit card.
Cons
- − Credit economics can be hard to forecast across video, dubbing, surveys, and API in one pool.
- − Self-serve avatar counts and personal avatar limits push serious brand use toward Pro or Enterprise.
- − Studio Express-1 custom avatars cost $1,000/year add-on and take up to 10 days to process.
- − October 2026 plan restructuring renamed tiers and changed allowances—existing customers should verify migration terms.
- − Enterprise pricing is opaque; mid-market teams may hit credit ceilings before unlimited Enterprise makes sense.
- − Interactive avatar full-stack API billed per minute adds up for high-traffic sales or support widgets.
Who is Synthesia best for?
- • Enterprise L&D and enablement teams localizing training across dozens of markets.
- • Internal comms and HR producing onboarding and policy videos without agency spend.
- • Revenue teams running bulk-personalized renewal or onboarding video via API.
- • Regulated industries needing SSO, audit logs, and workspace-level credit controls.
- • Customer education and support teams deploying interactive avatar roleplays.
- • Organizations already standardized on SCORM/LMS delivery at scale.
Frequently asked questions
How are credits consumed for video?
Credits are spent when footage is generated, not while editing. A typical finished minute uses about 100 credits; regenerating only changed seconds charges proportionally.
Do unused credits roll over?
On self-serve plans, unused credits generally do not roll over. Enterprise customers allocate credits across workspaces with admin-defined pools and alerts.
Can Synthesia videos be used commercially?
Paid plans remove the platform watermark and support commercial use. Enterprise agreements cover org-wide deployment; check avatar and voice licensing for specific campaigns.
What is the difference between video and interactive avatar pricing?
Async studio video draws from subscription credits (~100/min). Interactive avatar API is metered separately at roughly $0.10/min (avatar only) or $0.20/min (full widget stack).
