GTM Hub
What is RightMessage?
Website personalization software with built-in A/B testing. Adapts existing pages for each visitor using campaign context, behavior, quiz answers, and CRM/email data. No site rebuild required; sits on top of your existing tech stack.
Key features
Website Personalization
Change headlines, copy, CTAs, images, and testimonials for each audience on existing pages
A/B Testing
Test pages and audience-level changes with plain-language verdicts (Pro); campaign holdback measurement vs. control group (Scale+)
Popups, Forms & Surveys
Create personalized popups, slide-ins, sticky bars, embedded forms, quizzes, and surveys
Visitor Segmentation
Segment by campaign/UTM, behavior, pages viewed, quiz answers, referral source, device, cookies, and CRM/email data once identified
Flows
Visual flowchart mapping who sees what, when, and what happens next (conditional paths, rules)
Visitor Identification
Recognize identified contacts from email clicks, form submissions, and CRM data; anonymous visitors via campaign context and behavior
Lead Alerts
Email team when known leads visit and match custom rules; includes what they viewed and next steps
Pages (Hosted Landing Pages)
Build simple landing pages in brand colors/fonts from a brief description; includes personalization and forms
Analytics & Insights
Dashboard showing visitor behavior, conversion rates, segment performance; AI-powered weekly insights and content ideas
MCP Server Access
Manage RightMessage from Claude, ChatGPT, or other AI assistants
RightMessage pricing
Per-project pricing with no per-visitor or per-contact fees. Website personalization starts at Scale ($249/mo). A/B testing pages/audiences requires Pro ($499/mo). 14-day trial includes all Pro features; no credit card required.
| Plan | Price | What's included |
|---|---|---|
| Grow | $99/month (or $79/month billed annually) | Popups, forms, quizzes, surveys; visitor segmentation; split-test questions/forms/offers/flows; hosted landing pages (one version); 7 email integrations (Kit, Drip, ActiveCampaign, Bento, MailerLite, Beehiiv, Encharge); unlimited team members; MCP access |
| Scale | $249/month (or $199/month billed annually) | Everything in Grow, plus: website/landing page personalization for each audience; holdback measurement (10% control group); conversion goals; full analytics; audience insights; API access; 7 additional integrations (Klaviyo, Customer.io, Mailchimp, GoHighLevel, Ontraport, Infusionsoft/Keap, Userlist) |
| Pro | $499/month (or $399/month billed annually) | Everything in Scale, plus: A/B test any page or each audience's changes with confidence intervals; visitor profiles and activity timelines; 1,000 lead alerts/month included; webhooks and automation triggers; 4 premium integrations (HubSpot, Intercom, Braze, Salesforce Account Engagement) |
Pros & cons
Pros
- + No per-visitor/contact fees; scales with traffic without price increase
- + Personalizes existing pages without site rebuild or engineering work
- + Anonymous personalization via campaign context and behavior before identification
- + Plain-language A/B testing verdicts and plain-language lead alerts
- + Flowchart-based UI keeps all popups, forms, and logic in one visual map
- + Built-in holdback control group (Scale+) eliminates guessing on campaign impact
- + MCP integration lets AI assistants draft and manage changes; publishes are manual only
- + 14-day free trial with all Pro features; no card required for signup
Cons
- − No multivariate, split-URL, or server-side A/B testing (client-side only)
- − Does not identify anonymous visitors by IP; requires explicit identification event
- − A/B testing pages/audiences limited to Pro tier
- − Website personalization and analytics start at Scale ($249/mo minimum)
- − No real-time significance testing; verdicts can take months on low-traffic sites
- − No feature flags, bandits, or automatic winner rollout
- − Does not replace CMS or full page builders for complex sites
Who is RightMessage best for?
- • In-house marketing teams running paid ads to owned websites
- • Businesses with multiple buyer personas needing different page versions
- • Agencies delivering personalization for clients
- • Teams wanting to personalize before building a full customer list
- • GTM/marketing ops teams using HubSpot, Intercom, or Braze (Pro integrations)
