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What is Recraft?
Recraft is an AI design platform specializing in brand-consistent raster and vector imagery, mockups, and editable design assets. It targets marketing and product teams that need scalable visuals—with vector export, style controls, and an API for programmatic generation—in one studio workspace.
Key features
Raster & Vector Generation
Generate bitmap and SVG vector art with Recraft V3/V4 model families tuned for icons, illustrations, and brand graphics.
Recraft Studio
Unified workspace to generate, edit, organize, and iterate assets with mockups, palettes, and project folders.
Style & Brand Control
Custom styles and shared team style libraries on paid plans for repeatable brand looks across outputs.
Editing Toolkit
Inpainting, outpainting, background removal, vectorization, crisp upscale, remix, and mockup placement tools.
Private Commercial Use
Paid plans grant private generations and commercial rights to images created while subscribed.
Teams Workspace
Centralized billing, shared styles, SSO on Teams tier, and pooled credits across seats.
Recraft API
REST API for image and vector generation, editing, batch jobs, and async processing in product workflows.
Video Generation
Prompt and frame-based short video generation with model-dependent credit costs inside Studio.
Recraft pricing
Free plan offers limited daily credits for exploration. Basic paid tier starts at $12/month monthly or $10/month annual ($120/year) with 1,000 monthly credits. Pro scales from 2,000 to 16,000 credits/month with pricing from $20–$160 monthly (20% annual discount). Teams plans start around $22/month for 2,000 shared credits with SSO on eligible tiers. Subscription credits reset each cycle without rollover; top-up credits never expire and consume after monthly pools. API pricing uses separate unit metering from Studio subscription credits.
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | Limited daily credits, public generations, basic models and vector tools for trial use |
| Basic | $12/month ($10/month annual) | 1,000 credits/month, private images, commercial rights while subscribed, full editing toolkit |
| Pro | From $20/month (2,000 credits) | Scalable credit packs up to 16,000/month, advanced models, higher limits, top-up packs (200–1,600 credits) |
| Teams | From $22/month (2,000 credits, scales up) | Shared workspace, style libraries, admin controls, premium support, SSO on higher team tiers |
Pros & cons
Pros
- + Vector-native generation differentiates Recraft from pure raster tools.
- + Brand style system supports repeatable campaign and iconography work.
- + Top-up credits that never expire reduce waste for bursty marketing cycles.
- + Mockup and packaging tools accelerate ecommerce and retail creative.
- + API enables embedding generation in internal GTM and DAM tools.
- + Competitive entry price versus general-purpose image suites for designers.
- + Private generations on all paid tiers protect pre-launch assets.
Cons
- − Monthly credits do not roll over—underuse still loses allotment.
- − Model-specific credit multipliers complicate forecasting for mixed workflows.
- − Free tier too limited for production teams beyond quick tests.
- − Teams pricing tiers can be confusing versus Pro credit ladders.
- − Photoreal product photography may still need specialized tools like Flair.
- − API unit pricing is separate from Studio subscriptions.
- − Smaller ecosystem of tutorials and integrations than Midjourney or Canva.
Who is Recraft best for?
- • Brand and product marketing teams needing vector icons and illustrations.
- • Designers building style-locked asset libraries for multi-channel campaigns.
- • Ecommerce teams generating mockups and packaging visuals quickly.
- • Developers integrating branded image gen via Recraft API.
- • Agencies delivering SVG deliverables for web and app clients.
- • Teams wanting private commercial rights without enterprise sales cycles.
Frequently asked questions
Do Recraft credits roll over?
Monthly subscription credits reset each billing cycle and do not roll over. Top-up credits never expire and are used automatically after the monthly pool is spent.
Can I use Recraft images commercially?
Paid subscribers receive full ownership and commercial rights for images generated during an active paid period, with generations remaining private.
How is API billing different from Studio plans?
Studio subscriptions use monthly credit pools for the web app. The API is metered separately by operation and model units—see Recraft API pricing docs.
