GTM Hub
What is Leonardo.Ai?
Leonardo.Ai is a production-oriented generative AI platform for images, video, audio, and 3D assets with 80+ models, personal and team fine-tuning, and a pay-as-you-go Production API. It serves game, marketing, and ecommerce teams that need fast iteration, private generations, and developer-friendly automation.
Key features
Multi-Modal Generation
Create images, video, audio, and 3D outputs from prompts with access to 80+ models including Lucid, SDXL, Flux, and partner integrations.
Fast & Relaxed Tokens
Monthly Fast Token allowances with optional unlimited Relaxed generation on select models for Premium and Ultimate tiers.
Personal & Team Models
Train custom AI models on brand or product datasets using subscription tokens; higher tiers increase model slot counts.
Realtime Canvas
Realtime generation and canvas editing for interactive art direction sessions (unlimited actions on paid team tiers).
Collections & Presets
Organize assets in unlimited personal collections; presets accelerate repeatable creative workflows.
Private Generations
Paid plans hide outputs from public feeds; Free tier generations remain public.
Production API
Pay-as-you-go REST API with webhooks, pricing calculator, auto top-ups, and no monthly API subscription requirement for new users.
MCP Server
Connect Leonardo to Claude and other MCP clients via API key (v1) or OAuth (v2) for agent-driven asset creation.
Leonardo.Ai pricing
Web app subscriptions (USD, ex tax): Free $0 with public outputs. Essential $12/month (8,500 Fast Tokens, 10 personal models). Premium $30/month (25,000 tokens, relaxed unlimited on select models). Ultimate $60/month (60,000 tokens, higher concurrency). Team Starter is $72/month for 3 seats ($24/seat) with shared token pools; Team Growth is $144/month ($48/seat). Token Bank stores rollover-friendly reserves on subscriptions (up to 3× monthly Fast Tokens). API moved to pure PAYG credit top-ups without standing subscription. Canva Business includes Leonardo Essential as a partner bundle.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/month | Limited daily tokens, public generations, basic quality settings, community model access |
| Essential | $12/month | 8,500 Fast Tokens/month, 25,500 Token Bank cap, private generations, 10 personal models, 2 concurrent jobs |
| Premium | $30/month | 25,000 Fast Tokens, relaxed unlimited image gen on select models, 20 personal models, 3 concurrent jobs |
| Ultimate | $60/month | 60,000 Fast Tokens, 50 personal models, 6 concurrent jobs, relaxed unlimited on select models/video |
| Teams (Starter / Growth) | $72–$144/month (3 seats) | Shared Fast Token pools, private team generations, unlimited realtime canvas, train models on team tokens |
| API (Pay as you go) | Usage-based top-ups | No monthly fee, concurrent generation limits up to 10, credits do not expire, custom enterprise concurrency available |
Pros & cons
Pros
- + Broad model catalog avoids single-style outputs for diverse GTM creative.
- + Custom model training differentiates Leonardo for product-specific accuracy.
- + Relaxed unlimited tiers support high-volume exploration after Fast Tokens deplete.
- + PAYG API aligns cost with automated pipelines without duplicate SaaS fees.
- + MCP and official Python/TypeScript SDKs speed integration projects.
- + Competitive $12 entry versus other pro-grade generators.
- + Team shared token pools suit centralized marketing design ops.
Cons
- − Token and Token Bank mechanics require onboarding for predictable budgeting.
- − Free tier public visibility is unsuitable for confidential campaigns.
- − API pricing transition confused teams on legacy API subscriptions.
- − UI can overwhelm beginners versus simpler single-model apps.
- − Video and 3D quality varies widely by model choice.
- − Ultimate still may need API top-ups for automated high-volume jobs.
- − Some partner models cost more tokens than base generations.
Who is Leonardo.Ai best for?
- • Game and entertainment studios iterating character and environment art.
- • Ecommerce teams training product LoRAs for catalog imagery.
- • Martech engineers embedding generation in apps via Production API.
- • Creative agencies needing private team workspaces with shared tokens.
- • Performance marketers testing many visual variants on Premium/Ultimate.
- • Canva Business users extending into Leonardo Essential for video-grade gen.
Frequently asked questions
What are Fast Tokens vs Relaxed generation?
Fast Tokens power priority queue jobs each month. On eligible plans, Relaxed mode continues generating on select models without Fast Tokens, but with slower turnaround.
How does Leonardo API pricing work?
New API customers use pay-as-you-go balance top-ups with per-request pricing shown in the in-app calculator. Credits do not expire.
Can I connect Leonardo to Claude?
Yes via the Leonardo MCP server (v1 with API key or v2 with OAuth). Scopes cover generation and Leonardo Agent workflows.
