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What is LeadMagic?
B2B data enrichment API platform that finds and verifies work emails, mobile numbers, company firmographics, and technographic data. API-first with 15+ endpoints; 370M+ people profiles, 25M+ companies, 47M+ job postings. Founded February 2024 by Jesse Ouellette; bootstrapped, ~2,000 subscribers, based in Needham, Massachusetts.
LeadMagic news
LeadMagic featured in B2B enrichment reviews and comparisons
Positioned as cost-effective option in pay-per-result category. Coverage noted as average; validation accuracy highlighted as best-in-class.
Source: Pipeline ZoomInfo ↗Independent review notes LeadMagic as specialist single-provider email finder
Recommended for teams prioritizing mature single-provider email with public per-credit rates. Positioned as alternative to multi-provider platforms.
Source: Glasa ↗LeadMagic identified as cheapest contact data API with best email validation
Recommended as first step in email/phone waterfalls. Average lookup accuracy; trailing premium providers on coverage.
Source: pipe0 ↗
Key features
Email Finding & Validation
Verified work email discovery with catch-all domain resolution; most accurate email validation in category per independent testing
Mobile Number Discovery
Direct-dial mobile numbers for decision-makers; strong coverage at competitive rates, costs 5x more than email
Company Enrichment
Firmographic and technographic data lookup; company intelligence and hiring signals
Integration Options
REST API, CLI, MCP (Model Context Protocol) for Claude/ChatGPT; native integrations with Clay, Apollo, Smartlead, Instantly, Zapier; shared credit balance across all interfaces
Job Posting Detection
Hiring signals and job change detection
Profile Conversion
Convert LinkedIn profile URLs into verified work emails
LeadMagic pricing
Pay-per-result credit model; failed lookups cost zero credits. Annual billing saves 2 months. No free tier. Rollover: unused credits roll over up to 2 months. Credits: 1 for email, 0.25 for validation, 5 for mobile, 3 for job change detection.
| Plan | Price | What's included |
|---|---|---|
| Basic | $49/month | 2,000 credits/month; 1 user; 20,000 export rows/day; 300 lookups/min; Email Finder & Validation: 300 lookups/min; Search API (1 credit/request); Web app, API, CLI, MCP |
| Essential | $99/month ($990/year) | 5,000 credits/month (60,000/year); 1 user included, +$20/mo per additional; 20,000 export rows/day; 300 lookups/min; Web app, API, CLI, MCP access; Clay/Apollo/Zapier integrations |
| Growth | $249/month ($2,490/year) | 20,000 credits/month (240,000/year); 3 users included, +$20/mo per additional; 50,000 export rows/day; 600 lookups/min; Slack support & success rep |
| Professional | $499/month ($4,990/year) | 50,000 credits/month (600,000/year); 5 users included, +$20/mo per additional; 100,000 export rows/day; 1,000 lookups/min; Unmetered Search API (5 requests/sec); Team analytics, custom data mapping help |
| Ultimate | $849/month ($8,490/year) | 100,000 credits/month (1,200,000/year); 10 users included, +$20/mo per additional; 200,000 export rows/day; 1,500 lookups/min; Unmetered Search API (10 requests/sec); Integration consulting, SLA available |
Pros & cons
Pros
- + Pay-per-result pricing: zero cost for failed lookups
- + Lowest cost per lookup in category (0.7–2 cents depending on plan)
- + Best email validation accuracy tested independently
- + Strong mobile phone coverage at competitive rates
- + Sub-200ms API response times
- + Native Clay integration, trusted in Clay waterfalls
- + Shared credit pool across team (no per-seat multiplier)
- + API-first design with 15+ endpoints
- + MCP, CLI, and API available on all plans
- + Low entry price ($49/month)
Cons
- − No self-serve prospecting UI; API/CLI-first design requires technical integration
- − Interface needs improvement per user reviews
- − Customer support delays reported by some users
- − No built-in intent signals, deal intelligence, or sales engagement features
- − Coverage varies by industry and geography; trails premium providers
- − Mobile number success rates inconsistent (some users report <15% success on 100 attempts)
- − No free tier or extended trial; only 100 free credits
- − Small review base (19 G2 reviews); limited social proof vs competitors
- − Billing/cancellation flow not transparent per user feedback
- − Fewer people found than premium providers; typically used as first step in waterfall
Who is LeadMagic best for?
- • GTM teams building enrichment waterfalls in Clay or Zapier
- • RevOps and growth teams with technical resources
- • AI-native agencies and developers
- • High-volume email finding and enrichment on a budget
- • Teams already using Clay, Apollo, SmartLead, or Zapier
- • First-step enrichment before premium data sources
- • Variable-volume enrichment (pay-per-use model suits irregular demand)
Frequently asked questions
Do I pay for failed lookups?
No. LeadMagic charges zero credits for failed matches or unknown results. You pay only on successful results.
Do unused credits roll over?
Yes, on all paid plans. Unused credits roll over month to month, but you cannot bank more than 2 months of your plan's included monthly allocation.
How much does each lookup cost in credits?
1 credit for a work email, 0.25 for validation, 5 for a mobile number. At Basic, that's ~$0.02/email; at Ultimate, ~$0.007/email.
Does LeadMagic work with Clay?
Yes. LeadMagic is API-first with native Clay integration. Endpoints plug directly into Clay tables and waterfalls and are widely used in Clay workflows.
Can I convert a LinkedIn profile URL to an email?
Yes. One of its core endpoints takes a LinkedIn profile URL and returns the contact's verified work email.
Is there a free trial?
No free tier, but new signups receive 100 free credits (enough for ~5 email lookups) to evaluate.
Who should NOT use LeadMagic?
Teams needing highest coverage from a single provider, self-serve prospecting UI, no-code setup, built-in sales engagement, or intent signals. Legacy users of ZoomInfo or Clearbit who want all-in-one platforms.
