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What is InsightSquared (by Mediafly)?
Revenue intelligence and forecasting analytics platform for RevOps teams. Acquired by Mediafly in January 2022 and now part of Mediafly's Revenue360 bundle. Combines AI-powered forecasting, pipeline analytics, activity capture, conversation intelligence, and guided selling in one platform.
InsightSquared (by Mediafly) news
Mediafly completes acquisition of InsightSquared
Announced in December 2021, acquisition closed. InsightSquared technology folded into Mediafly's Revenue360 platform.
InsightSquared standalone product retired
Standalone InsightSquared Sales Analytics product retired. Now available only as part of Mediafly's bundled offering.
InsightSquared no longer marketed as standalone product
As of September 2026, Mediafly does not actively market InsightSquared/Intelligence on its website. Still available for existing customers with support and patches.
Key features
AI Sales Forecasting
Automated forecast submission with machine learning validation using Confidence-to-Close and Ideal Customer Profile models. Balances rep submissions with ML models trained on 15 months of activity data.
Activity Capture
Automatically captures emails, meetings, new contacts, file shares, changes, and adherence to sales processes (e.g., MEDDICC). Writes activity data back to CRM for complete visibility.
Conversation Intelligence
Records, transcribes, and analyzes customer calls and meetings across the entire sales lifecycle. Tracks keywords, talk time, competitive mentions, pricing discussions, and objection handling.
Interactive Reporting
350+ pre-built reports and dashboards covering pipeline management, win/loss analysis, marketing attribution, customer success metrics, and staffing analytics. Self-service report building in minutes.
RevOps Dashboards
Real-time, automatically updated dashboards for sales management and leadership. Drill-down capability from high-level metrics to activity-level granularity.
Guided Selling
Real-time coaching actions for reps and managers. Flags deals at risk and provides recommended next steps prioritized by impact.
InsightSquared (by Mediafly) pricing
Quote-based pricing only. No public pricing page. Pricing depends on modules selected, number of users, CRM connectors, custom integrations, and services. Implementation and customization fees apply separately.
| Plan | Price | What's included |
|---|---|---|
| Intelligence360 (Custom Quote) | Custom pricing - contact sales | Revenue intelligence and forecasting, Pipeline analytics and deal inspection, Sales activity tracking, Salesforce integration, Custom dashboards and reporting, Coaching and performance insights |
Pros & cons
Pros
- + Machine learning-driven forecasting with Confidence-to-Close scoring
- + Extensive pre-built reporting library (350+ reports)
- + Automatic activity capture removes manual data entry burden
- + Unified platform combining forecasting, analytics, and conversation intelligence
- + No-code platform with self-service customization
- + Real-time data sync with CRM
- + Comprehensive deal visibility across entire sales lifecycle
Cons
- − No published pricing - quote-based only
- − Long implementation timeline (8-10 weeks typical)
- − Significant hidden costs for implementation, customization, and training ($25K-$150K+)
- − Product folded into Mediafly bundle - may not be available as standalone purchase
- − No longer actively marketed or developed as independent product
- − Data hosted in US only (AWS US-East Ohio)
- − High median contract value (~$27K-$38K annually) may be prohibitive for small teams
Who is InsightSquared (by Mediafly) best for?
- • Mid-market and enterprise sales teams needing advanced revenue intelligence
- • Sales operations (RevOps) teams managing forecast accuracy and pipeline visibility
- • Organizations already using Salesforce as primary CRM
- • Sales leaders prioritizing data-driven forecasting and deal coaching
- • Teams with complex, multi-level sales hierarchies and forecasting requirements
