GTM Hub
What is Hawky?
AI agents platform for performance marketing teams. Two always-on agents (Performance and Creative) plus a Copilot powered by FeatherDB (shared memory). Runs paid media 24/7 against your KPI, generates on-brand creatives from winners, and provides instant Q&A about accounts.
Hawky news
AdOps Agent and Ad Launcher launched
Hawky's AdOps Agent now handles bulk ad launching, testing, and campaign management. 100,000+ ads launched in beta.
Source: Hawky Blog ↗
Key features
Performance Agent
Plans, launches, and optimizes Meta, Google, YouTube, and TikTok against your KPI (ROAS, CAC, LTV, contribution margin). Re-allocates spend minute-by-minute, logs every move with confidence scores and one-click rollback.
Creative Agent
Generates finished, on-brand creatives weekly (or on-signal) from your past winners and competitor patterns. Brand kit baked in. Every creative cites the evidence behind it. Runs on schedule, performance signal, or on-command.
Creative Analysis
Breaks down every ad into hook, frames, copy, CTA, audio, and audience. Scores each element against your winners and benchmarks. Detects fatigue 4-7 days earlier than dashboards. Queues exact edits with expected ROI lift.
AdOps Agent
Campaign management for Meta and Google. Bulk launches ads via Ad Launcher, graduates winners/pauses losers via rule agents, copies campaigns across accounts. Every action logged and reversible. Rate-limit safe.
Copilot
Q&A in plain English with cited answers. Answers questions about campaigns, creatives, and competitor moves in seconds.
Competitor Intelligence
Real-time tracking of competitor creatives across shared audiences. Names the angle, scores the threat, queues borrows or counters before trends peak.
Dashboards
Real-time performance dashboard (ROAS, CAC, CTR, spend) and creative dashboard with element-level performance. Auto creative tagging (hook, frame, CTA). Custom views, exports, unified Meta + Google view.
FeatherDB
Living context engine that stores brand kit, past winners, competitor patterns, portfolio gaps, and decision history. Shared memory between agents for smarter decisions each cycle.
Creative Studio
Chat-first creative generator built on your brand library, past winners, and competitor ads. Generate images or video, edit with single instruction, set agent to run autonomously, launch to Meta/Google in one click.
Hawky pricing
Pricing structure: subscription minimum with performance-based upside. Tracks value delivered, not seats or headcount. All plans include unlimited users.
| Plan | Price | What's included |
|---|---|---|
| Dashboards | Custom | Performance dashboard (ROAS, CAC, CTR, spend), Creative dashboard (element-level performance), Auto creative tagging, Creative generation from winners, Competitor tracking, Unlimited users, Real-time refresh, Custom views, Export |
| Ask | Custom | Everything in Dashboards plus: GA4 + CRM integration, Bottom-funnel conversion data, Copilot (Q&A), Knowledgebase (centralized brand context), Dynamic reports (auto-generated), Sharable reports for stakeholders, Slack & Teams integration |
| Auto-pilot | Subscription minimum + KPI-tied upside | Everything in Ask plus: Performance Agent (bids, budgets, fatigue management), Creative Agent (autonomous creation), Anomaly detection with auto-pause & alerts, Build your own agents for custom use cases, Custom integrations |
Pros & cons
Pros
- + 15-20% lower CPA reported by customers
- + 1,000+ creatives/month generation capacity
- + 2x creative performance with 50% faster iteration
- + Detects creative fatigue 4-7 days earlier than dashboards
- + 160+ hours saved per month for some teams
- + Element-level creative tagging and analysis
- + Official API access (no scraping, rate-limit safe)
- + One-click rollback on all agent actions
- + Unlimited users on all plans
- + Handles multiple ad platforms (Meta, Google, YouTube, TikTok) in one view
Cons
- − Custom pricing requires sales consultation (no public pricing)
- − Agents have limited autonomy over Performance Max (Google limitation on asset-level data)
- − Requires integration setup with ad accounts (though noted as 15-minute process)
Who is Hawky best for?
- • D2C brands running paid media on Meta, Google, YouTube, or TikTok
- • E-commerce companies needing creative velocity and ROAS optimization
- • Performance marketing agencies managing multiple client accounts
- • Teams lacking dedicated media buyers or creative resources
- • Brands wanting element-level creative performance analysis
- • Companies seeking to reduce iteration cycles and fatigue detection
