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What is Smartly.io?
AI-powered advertising technology platform that unifies creative production, media activation, and performance intelligence across all major digital channels. Enables brands and agencies to build, launch, and optimize campaigns up to 3x faster by integrating previously fragmented creative and media workflows.
Smartly.io news
Smartly and Roku Partnership for CTV Advertising
New integration brings social performance playbook to Connected TV through direct Roku Ads API connection, enabling brands to extend social strategies to CTV.
Smartly Signs Letter of Intent to Acquire INCRMNTAL
Acquisition of AI-powered incrementality measurement platform to combine creative/media orchestration with real-time incrementality measurement across social, commerce, and CTV channels.
Smartly Expands to Mexico City with New Hub
Launches product, engineering, and commercial hub in Mexico City to support growth across North America and Latin America. Managing $7B+ in ad spend globally.
Smartly Launches Creative Predictive Potential and Creative Insights
New tools expand intelligence capabilities across campaign lifecycle with pre- and post-campaign insights connecting creative, media, and performance across all channels including CTV.
Smartly 2026 Digital Trends Report Released
Annual report finds 92% of marketers say AI is transforming engagement; positions 2026 as era of predictive marketing where AI turns funnel into fluid, intelligent journey.
Smartly Expands Leadership Team for AI Innovation
Names Maxwell Tang as CPO, Melissa Yang as SVP of Ecosystems & AI Applications (former TikTok), and Julie Green as SVP of Global Customer Success.
Smartly Adds Reddit to Platform
Enables brands to activate, manage, and measure Reddit campaigns with automation and creative intelligence. Reddit now integrated alongside Meta, TikTok, Google, Pinterest, Snap, YouTube.
AI Studio Moves to General Availability
Expands generative AI features out of AI Lab/Playground into production. Free tier available with paid subscription for larger-scale generation features.
Key features
Creative Suite
AI Studio with generative capabilities for image upscaling, background generation, scene generation, video assembly, text-to-speech, and personalized content production. Includes automated creative production, QA, and adaptive formatting for platform specs.
Media Suite
Cross-channel campaign activation and management with Predictive Budget Allocation (PBA) for real-time budget optimization, automated campaign setup, and unified dashboard for all channels.
Intelligence Suite
Real-time performance insights, predictive analytics, cross-channel reporting, and actionable intelligence. Includes Creative Insights and Creative Predictive Potential for understanding what drives performance.
Smartly Synapse
AI optimization layer with autonomous agents: Campaign Assembly Agent (turns briefs into live campaigns), Creative Personalization Agent, Planning Agents, QA Agents, and Optimization Agents for continuous ROAS improvement.
Dynamic Creative Optimization (DCO)
Personalizes ads in real-time across Google and other channels. Delivers right creative to right audience automatically, supporting feed-based personalization by product, location, language, behavior.
Multi-channel Support
Meta, TikTok, Google, Pinterest, Snapchat, Reddit, YouTube, Amazon, Spotify, Connected TV, Open Web/Programmatic (DV360, The Trade Desk, Yahoo, Amazon), and Roku partnerships for streaming TV.
Smartly.io pricing
No public pricing available. Enterprise-only pricing requires direct demo/contact with sales team.
Pros & cons
Pros
- + Creates campaigns 3x faster by unifying creative and media workflows
- + AI-powered with proven performance lift (case: 28% CPA reduction, 2.73x brand awareness lift, +21% creative scale)
- + Manages 800+ global brands and $7B+ in annual ad spend
- + Supports 300+ billion creative variations annually with human governance maintained
- + Real-time budget optimization across channels reduces manual work
- + Includes AI Studio with generative capabilities (upscaling, background removal, video generation)
- + Recognized as leader in The Forrester Wave: Creative Advertising Technologies (Q4 2024)
Cons
- − Pricing not transparent; requires sales engagement
- − Enterprise-focused; likely cost-prohibitive for small brands
- − Learning curve for teams accustomed to separate tools
- − Automation may reduce creative control if not properly configured
Who is Smartly.io best for?
- • Enterprise brands managing high-volume cross-channel campaigns
- • Agencies handling multiple clients and campaigns
- • Performance marketers optimizing budget allocation across channels
- • Teams seeking AI-assisted creative production at scale
- • Brands needing unified creative and media workflows
