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What is Garba?
AI sales assistant that analyzes every deal from conversations (calls, emails, meetings) to provide deal intelligence, automate CRM updates, draft follow-ups, prep calls, and forecast pipelines. Captures interactions across Zoom, Google Meet, Microsoft Teams, and email.
Garba news
Deal Intelligence launched
New product analyzing every deal conversation for risk and qualification, with recommendations for each flag
Source: LinkedIn ↗
Key features
Deal Intelligence
Scores deals against frameworks (MEDDPICC, BANT, SPICED, or custom), flags risk signals like stalled deals and single-threaded relationships, and provides actionable next steps with reasoning
CRM Auto-Fill
Writes qualification fields, stakeholders, next steps, meeting outcomes, and custom fields to HubSpot, Salesforce, Pipedrive, StartDeliver, Upsales, SuperOffice, and Planhat at field level from conversations
Follow-Up Drafting
Generates context-aware follow-ups in the rep's voice as calls end, before the rep closes their laptop
Call Prep
Delivers meeting prep 15 minutes before calls with attendees, their priorities, and what to ask, using a knowledge graph of 1,200+ entities
Proposal & Deck Generation
Writes proposals grounded in deal context (right SKU, terms, price) and builds branded decks with relevant case studies
Pipeline & Forecasting
Aggregates deal health across open pipeline, weighted by stage, history, and risk; flags soft forecast and slipping deals automatically
Ask Garba
Natural language Q&A engine across all meetings, calls, and emails with source moment links for cross-deal questions
AI Deal Agents
Scheduled automation that scans open pipeline on custom cadence and reports to Slack, email, or Garba app
Multi-Language Transcription
Transcripts in 125 languages
MCP Support
Model Context Protocol server for Claude, ChatGPT, and other MCP agents to query meetings, transcripts, and deal context
Garba pricing
| Plan | Price | What's included |
|---|---|---|
| Team | €59/seat/month (billed monthly); €49/seat/month (billed annually) | Interaction capture (calls, emails, meetings), transcripts in 125 languages, CRM auto-fill, task automation, briefings & follow-ups, buyer-ready materials, coaching, Ask Garba. Minimum 5 users. |
| Business | €89/seat/month (billed monthly); €75/seat/month (billed annually) | Everything in Team, plus deal intelligence, pipeline and forecasting view, win/loss analysis, advanced CRM sync with field-level sync and contact creation, agent automation, API and MCP access, priority support and onboarding. Minimum 5 users. |
| Enterprise | Custom pricing | Everything in Business, plus custom DPA terms, dedicated success manager, security review and procurement support, unlimited AI credits |
Pros & cons
Pros
- + Default EU data residency with 100% data processed in EU
- + Field-level CRM writes from conversation data (no rep manual entry)
- + Follow-up drafting as calls end (not after)
- + Adoption-focused design that reps use from day one
- + Deal scoring and risk flagging grounded in actual conversations, not manual rep input
- + Win/loss institutional memory across reps and quarters
- + Multi-CRM support (7+ platforms)
- + MCP support for AI agent integration
- + Addresses rep adoption problem (case study: BIMobject left Gong due to adoption; Garba adopted in week 1)
Cons
- − Minimum 5-seat commitment required on all plans
- − Pricing in EUR only (no USD listed)
Who is Garba best for?
- • European B2B sales teams with adoption concerns
- • Revenue teams needing deal intelligence from conversations rather than rep notes
- • Organizations with strict EU data residency requirements
- • Teams running MEDDPICC, BANT, or SPICED frameworks
- • Sales leaders who want pipeline visibility grounded in evidence
