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What is Della AI?
Della AI is an AI sales coach that listens to live sales calls in real-time and displays objection answers on the rep's screen while the prospect is still talking, plus automatically scores every call. It includes Della Live (phone calls), Della Live Plus (video calls), and Della Practice (AI voice role-play practice between calls). The prospect never hears the AI.
Key features
Real-time objection answers
When a prospect objects, Della shows the rep's best answer from their approved script on-screen while the prospect is still talking
Automatic call scoring
Every call is scored automatically with a grade, transcript, and review of what worked and what to improve. Included on every plan.
Coaching cards
Short guidance cards appear during calls for common situations like 'Let them talk', 'Bring it back', 'Answer their question', 'Ask for the meeting'
Della Practice (AI role-play)
Reps call an AI voice prospect that raises their team's real objections, pushes back like buyers do, and gets scored on every session
Voice scoring
Della Practice grades tonality including pace, filler words, response speed, talking over prospect, monologues, pitch variation, and upspeak
Built-in dialer
Della includes a dialer with auto-dialing, skip button, and live objection answers in every seat. Works on your recorded calling line.
Video call support
Della Live Plus provides the same coaching window for Zoom, Meet, and Teams video calls (no bot joins the call, runs in Chrome)
Manager dashboard
Managers see scored calls with transcripts, analytics on which objections come up most, which reps handle them best, and AI-suggested better answers from live calls
Setup included
Della loads your script and builds your objection library from recordings. Most teams are set up in about a day.
Della AI pricing
All plans have a 5-seat minimum. 12-month agreements bill 3 months upfront then monthly thereafter. Month-to-month available at higher per-seat cost. Teams over 25 seats can request volume pricing. Della Live call minutes are $0.08 each (ringing and voicemail are free). Additional services available: AI SDR and AI Email Agent priced on volume.
| Plan | Price | What's included |
|---|---|---|
| Della Live | $199/seat/month (12-month agreement) or $239/month-to-month | Real-time objection answers, automatic call scoring, built-in dialer, objections-only or full-script mode. Plus $0.08/minute for call minutes (ringing and voicemail free). 5-seat minimum. 7-day free trial. |
| Della Practice | $24.99/rep/month (5-rep minimum) plus $0.68/practice minute | AI voice role-play, real objections from your team, every session scored. First call free. 300 practice minutes per seat per month pooled. |
| Della Live Plus | $249/seat/month (add-on to Della Live) or $350/month solo | Video call coaching (Zoom, Meet, Teams), objection answers beside the call, from your closing playbook. 40 hours per seat per month, then $0.10/min. Add-on requires Della Live subscription. |
| Della Premium Practice | $64.95/rep/month (5-rep minimum) plus $0.78/minute | Live video practice with Della, executive close practice, on-camera presentation handling |
| Della Live + Practice | $279/seat/month (combo pricing) | All Della Live and Della Practice features. Saves $49/seat vs buying separately. |
Pros & cons
Pros
- + Real-time in-call coaching, not just post-call scoring—the answer appears while the prospect is still talking
- + Coaching built from your own script and answers, so reps get approved, branded responses
- + Automatic QA on every call saves managers from listening to recordings
- + Includes AI practice role-play so reps rehearse objections between live calls
- + Built-in dialer included so no separate phone system required
- + Video call support (Della Live Plus) for Zoom/Meet/Teams
- + Setup done for you in about one day
- + Prospect never hears the AI—coaching is screen-only
- + Published pricing available before demo
- + 7-day free trial for Della Live
Cons
- − 5-seat minimum means $995+/month minimum commitment
- − Per-minute call charges add up ($0.08/min × hundreds of calls = significant ongoing cost)
- − Won't fix underlying issues like bad lead lists or weak offers
- − Reps may sound stiff if they read the card word-for-word instead of practicing first
- − Requires upfront work to load script, objections, and best answers
- − Doesn't replace sales managers—complements their coaching
- − Della Practice usage charges ($0.68/min) can exceed the base monthly fee
Who is Della AI best for?
- • Cold-calling SDR teams
- • B2B outbound sales teams
- • Insurance agencies
- • Setter and closer teams
- • High-ticket sales (closers and setters)
- • Sales teams of 5+ reps who want both live coaching and practice
- • Teams selling on the phone looking for real-time objection handling
- • Companies with recorded calling lines
Frequently asked questions
Does the prospect hear the AI?
No. Della shows answers and coaching cards only on the rep's screen and never speaks on the call. The prospect hears only the rep's voice.
What does Della need to work?
Your sales script, best answers to objections, a way to call (Della's built-in dialer or a recorded calling line), and ideally a few recorded calls so Della can learn your team's real objections.
How long does setup take?
About one day. Della loads your script, builds your objection library from your recordings, and sets up practice scenarios. You reply to your welcome email and Della handles it.
Does Della work with my existing dialer?
Della includes a built-in dialer with every seat. If you already use a dialer on a recorded line, Della can listen alongside it. Confirm your specific dialer is supported.
How are Della Practice minutes billed?
$24.99/rep/month (5-rep minimum) plus $0.68 per minute of AI voice role-play, billed monthly. First call is free. Premium Practice adds $64.95/rep/month plus $0.78/min.
Is there a free trial?
Yes. Della Live has a 7-day free trial. Enter your work email on the free trial page. You won't be charged during the trial. Della Practice's first call is free.
What recording notices do I need?
Della works on recorded calls. Some states require everyone to consent to recording. You handle any recording notices your jurisdiction requires. Della recommends adding a short recording line to your opener.
Can reps use Della on video calls?
Yes. Della Live Plus works on Zoom, Meet, and Teams. It runs in Chrome, no bot joins the call, and coaching appears in a window beside the video with your next line and objection answers.
Does Della replace my sales manager?
No. Della covers what a manager can't: being on every call at the moment objections happen and seeing every call's score. Managers still coach, and Della's scores show where to focus that time.
