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What is Creatio?
Creatio is an AI-native CRM and workflow platform where people and AI agents work together with no limits on users, agents, or scale. It enables organizations to manage end-to-end customer relationships and operational workflows across sales, marketing, and service departments using no-code customization and built-in AI capabilities.
Creatio news
Creatio Announces Winter 2027 Release Event
Company announced Winter 2027 Release digital event (December 8, 2026) showcasing AI innovations including Open Model Garden for custom LLMs, AI voice agents for Five9 contact centers, native WhatsApp integration, and Zoom meeting integration.
Source: Creatio News ↗Creatio Announces Unlimited Florida 2027 Flagship Event
Creatio announced its in-person flagship event Unlimited Florida 2027 (June 10-12, 2027 in Orlando) bringing together 1,000+ leaders from 30+ countries to explore AI agents and the Unlimited Enterprise model.
Source: Creatio News ↗Creatio Q1 FY27 Bookings Reach 255% of Prior Year
Creatio announced exceptional results with quarterly bookings reaching 255% of prior-year levels, driven by surging enterprise adoption of agentic AI, the company's scaling AI strategy, and expanded engineering/GTM teams.
Source: Creatio News ↗Creatio Introduces 10x Release for Unlimited Enterprise
Launched Creatio 10x with record range of new capabilities combining AI innovation with best-in-class CRM functionality. Enables automation of both human-led and fully agentic customer workflows on single platform with new industry-specific agents for banking and manufacturing.
Source: Creatio News ↗Creatio Sets New Standard for Enterprise Software Pricing with Unlimited Model
Creatio announced game-changing pricing update introducing Unlimited Enterprise plan that removes user-based barriers and enables unlimited execution, automation, and innovation. New model went live May 1, 2026.
Source: Creatio News ↗
Key features
AI Agents & Agentic Workflows
Prebuilt CRM agents and ability to create new agents with no-code tools. Includes AI Twin for conversational interactions and natural language conversation capabilities.
No-Code Customization
Visual no-code designer for UI, workflows, and business processes. Allows complex business logic without requiring code.
CRM Modules
Sales (lead/opportunity management, forecasting, field sales), Marketing (segmentation, campaigns, omnichannel, ABM), and Service (case management, knowledge base, omnichannel support).
Customer 360
Real-time unified customer visibility across all products and channels with comprehensive customer journey view.
Freedom UI
Modern user interface with conversational interaction capabilities and natural language conversation.
API & Integration
OData REST API access, webhook connections, and extensive third-party application integrations.
Creatio pricing
Creatio uses a composable pricing model with flexible per-seat or unlimited options. Minimum purchase for new customers is $10,000 per year with a standard 3-year contract term.
| Plan | Price | What's included |
|---|---|---|
| Growth | $40/user/month for core platform | Core Creatio Business & AI Studio platform; 10K API calls per user per day; basic support; 1GB attachment space per user |
| Enterprise | $75/user/month for core platform | Core Creatio Business & AI Studio platform; unlimited API calls; business/premium support; 2GB attachment space per user |
| CRM Modules (add-on) | $15/user/month per module | Available for Growth and Enterprise plans; modules include Sales, Marketing, or Service; included at no extra cost on Unlimited plan |
| Unlimited Enterprise | Custom pricing | Full platform access, all CRM products (Sales, Marketing, Service), unlimited users, unlimited AI agents, unlimited workflows, unlimited applications, unlimited API calls, designed for organization-wide adoption |
Pros & cons
Pros
- + No-code customization allows rapid configuration without developers
- + Fast implementation (typically 6-16 weeks vs. 6+ months for competitors)
- + Lower total cost of ownership compared to Salesforce, Dynamics 365, and Oracle CX
- + AI capabilities included by default across all products, not sold separately
- + Strong automation and workflow capabilities
- + Flexible pricing model that scales with business growth
- + Good customer service and proactive feedback incorporation
- + Gartner recognized as Visionary in CRM Sales Magic Quadrant 2026
Cons
- − Limited advanced analytics and reporting capabilities
- − Limited customization options for UI design and branding on lower-tier plans
- − Limited features for service-based businesses vs. product-based
- − Steep learning curve due to extensive functionality
- − Documentation gaps in some areas
- − Long-term commitment required (3-year standard contract)
- − Minimum purchase requirement ($10,000/year) limits entry for very small teams
Who is Creatio best for?
- • Midsize and large organizations
- • Sales and marketing teams seeking faster CRM implementations
- • Enterprises wanting to consolidate their CRM stack with AI
- • Cost-conscious organizations comparing alternatives to Salesforce
- • Companies wanting to deploy AI agents for workflow automation at scale
- • Organizations in banking, financial services, and manufacturing
Frequently asked questions
Does Creatio require coding?
No. Creatio is built on no-code principles with visual designers for UI, workflows, and business processes. Advanced customizations can optionally use scripts, but core functionality doesn't require code.
How does Creatio's AI compare to Salesforce's Agentforce?
Creatio includes AI capabilities in all products by default at no extra cost. Salesforce's advanced AI features are sold separately and can significantly increase costs. Creatio's Unlimited plan removes per-user seat restrictions and includes unlimited AI agents.
What is the typical implementation timeline?
Creatio implementations typically take 6-16 weeks compared to 6+ months for traditional CRM platforms, making it faster to deploy and faster to time-to-value.
Can I start small and scale up?
Yes. Creatio's composable pricing lets you start with specific modules (Sales, Marketing, or Service at $15/user/month) and add others as needs grow. You can migrate to Unlimited pricing as you scale.
What's the difference between Growth and Enterprise plans?
Enterprise ($75/user/month) offers unlimited API calls, premium support, and 2GB attachment space per user vs. Growth ($40/user/month) which includes 10K API calls/day and basic support. Enterprise is designed for larger deployments.
