GTM HubWhat is Walnut?
AI-powered buyer enablement platform that creates, personalizes, and manages interactive product demonstrations and digital deal rooms at scale for B2B sales teams.
Key features
Interactive Demos
AI generates personalized demos in minutes based on buyer context (company, use case, data). Automatically updates when products change.
Deal Rooms
Shared spaces for sellers and buying groups to advance deals, auto-assembled from CRM data with documents, demos, and mutual action plans
Buyer Xpert
AI agent that answers product questions within demos in real-time
Engagement Intelligence
Tracks viewer behavior across stakeholders, identifies deal momentum and at-risk opportunities, syncs insights back to CRM
Enterprise Controls
SOC 2 Type II certified, SSO/SAML support (Okta-compatible), SCIM provisioning, integrations with Salesforce, HubSpot, Marketo, Slack, plus APIs
Walnut pricing
| Plan | Price | What's included |
|---|---|---|
| Ignite | $575/month (billed annually) | 3 Editor seats, 3 Presenter seats, 50,000 AI Credits, Unlimited demos, AI Mode, Playlists, demo analytics, integrations, Buyer Xpert, Interactive Deal Rooms, scaled success program |
| Accelerate | $1,550/month (billed annually) | 6 Editor seats, 6 Presenter seats, 100,000 AI Credits, All Ignite features plus AI Mode for Playlists, sandbox demos, prospect personalization, video overlays, AI Avatars, advanced analytics, InsightsAI, Walnut Uncover, advanced Salesforce integration, SSO & SCIM, white-labeled branding, dedicated CSM |
| Scale | Custom pricing (request quote) | Custom seat limit, 200,000 AI Credits, All Accelerate features plus advanced translations (243 languages, 25+ narrations), Data API, BYOK (bring your own key), dedicated Strategic CSM, white-glove professional services, quarterly business reviews |
Pros & cons
Pros
- + Significantly reduces demo editing time (50% reduction reported by Solutions Engineers)
- + Trusted by major enterprises (Adobe, Cisco, Maersk, NetApp, Sailpoint, ServiceTitan)
- + AI automates demo personalization at scale without manual rebuilds
- + Integrated CRM syncing provides deal intelligence and momentum tracking
- + Comprehensive enterprise security (SOC 2 Type II, SSO, SCIM)
Cons
- − Pricing requires contacting sales for Scale tier (no transparency for enterprise customers)
- − AI Credits system may limit usage depending on demo volume and tier selection
Who is Walnut best for?
- • Marketing (lead generation via interactive demos)
- • Sales (deal acceleration and buyer engagement)
- • Presales and Solutions Engineering
- • Customer Success teams
- • Sales Operations and Enablement teams
