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What is Siena AI?
AI CX operating system for consumer brands that automates customer support, shopping, social, voice, and retention conversations using empathic AI agents with shared customer intelligence. Founded in 2023 by Andrei Negrau and Lisa Popovici.
Siena AI news
Siena Raises $17M Series A to Expand Agent of Record Platform
Series A led by York IE with participation from Joyance Ventures, Aglaé Ventures, Sierra Ventures, and SuperAngel.Fund. Brings total funding to $29.7M. Funding will expand autonomous agents and shared infrastructure.
Source: Business Wire ↗Siena Social Agent Launch
New Social Agent introduced as first agentic infrastructure for social, enabling comment engagement, buying intent recognition, and moderation with shared customer context.
Source: Siena AI LinkedIn ↗Siena AI Raises $4.7M Seed Funding
Initial seed round announced by TechCrunch. Co-founders Andrei Negrau and Lisa Popovici launched solution focused on empathic AI customer service with cognitive reasoning engine (CORE).
Source: TechCrunch ↗
Key features
Persona Studio
Create on-brand AI personas for different channels (social, email, chat) with unique voice, tone, and communication style. Different personas maintain brand consistency while adapting to channel-specific contexts.
Omnichannel Support
Unified agent handling across email, SMS, chat, WhatsApp, social DMs, social comments, web, and voice. Operates in 100+ languages.
Agent of Record / Siena Intelligence
Shared customer intelligence layer consolidating conversations, orders, subscriptions, reviews, loyalty data, and brand knowledge. Available to all agents and teams across support, shopping, social, and voice.
Autonomous Commerce Workflows
End-to-end execution of complex customer requests: order modifications, subscription management (skip/pause/swap), returns/refunds, shipping updates, label generation, and replacements.
Multi-modal Capabilities
Understands text, images, and context. Handles complex intents and provides human-level reasoning without keyword matching.
Shopping Agent
Recommends products, handles product questions, closes purchases directly in conversation, and captures buying intent.
Social Agent
Engages on social media, moderates comments and DMs, recognizes buying intent in comments, converts shoppers to DMs, and learns from community interactions.
Voice Agent
Handles customer conversations via voice using same customer context and intelligence as other agents.
Ask Siena
Query interface for analyzing customer feedback and interactions. Accessible via web interface and Slack integration. Turns weeks-long analysis projects into 10-minute queries.
Smart Routing
Intelligent handoff to human agents with context-aware notes explaining the escalation. Auto-QA capabilities that monitor agent performance and identify knowledge gaps.
Copilot Features
Draft on-brand replies, handle translations, and assist with agent workflows in minutes.
App Store Integrations
Pre-built connectors for Shopify, Recharge, Skio, Smartrr, and other commerce/CRM platforms. Additional custom integrations available.
Enterprise Controls
A/B testing on live traffic, Quality Suite for performance grading, guardrails, granular brand controls, and compliance features.
Autopilot
Automated agent building tool to configure agents faster without manual setup.
Shared Inbox
Single inbox for human and AI agents to collaborate, with transparency on which agent handles which conversation.
Siena AI pricing
Custom enterprise pricing available. Pricing scales with ticket volume and agent complexity.
| Plan | Price | What's included |
|---|---|---|
| Platform Fee | $750/month | Core AI engine, unlimited sandbox, onboarding, and dedicated Slack support |
| Automation Pack | $0.90 per ticket | Per-ticket automation cost |
Pros & cons
Pros
- + High automation rates (up to 80% of customer interactions) with 4.81+ average CSAT
- + Preserves brand voice across all channels with customizable personas
- + Shared customer intelligence reduces customer effort and enables revenue opportunities
- + Autonomous execution of complex workflows (refunds, subscriptions, returns)
- + Strong integration ecosystem covering major commerce platforms
- + Combines support, shopping, social, and voice in single platform
- + Quick implementation (days to weeks vs. months for chatbots)
- + Empathic, context-aware responses that validate customer emotions
- + Multi-modal understanding including images and complex intent
- + Proven results with major brands (FIGS, SPANX, HexClad, Kitsch)
Cons
- − Newer features (Shopping Agent, Social Agent, Voice Agent, proactive agents) in early access or roadmap
- − Requires connecting existing commerce/ERP systems to function effectively
- − Building native help desk still in development
- − Setup requires thoughtful persona creation and brand voice definition to maximize quality
Who is Siena AI best for?
- • D2C and ecommerce brands handling high support volume
- • Consumer brands wanting to automate support while protecting brand voice
- • Subscription/commerce businesses with complex order and fulfillment workflows
- • Brands looking to drive revenue through customer intelligence and recommendations
- • Multi-channel customer experience (social + email + chat + support)
- • Businesses wanting to shift CX from cost center to revenue driver
