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What is Mediafly Intelligence360?
Mediafly Intelligence360 is a revenue intelligence suite that provides forecasting, pipeline analytics, and deal inspection capabilities. Formerly known as InsightSquared (acquired by Mediafly in January 2023), it is one of four components in Mediafly's Revenue360 platform alongside Engagement360, Value360, and Coach360. It helps sales and revenue leaders optimize revenue operations through data-driven forecasting and activity analytics.
Key features
Pipeline Analytics & Forecasting
Provides full-funnel visibility, pipeline management, and sales forecasting with deal-likelihood scores and risk flags
Revenue Forecasting & Planning
Sales planning and revenue forecasting capabilities to help organizations understand revenue drivers and identify growth opportunities
Pricing Optimization
Tools to analyze and optimize pricing strategies based on market conditions and revenue data
Activity Analytics
Reporting on sales activities and content usage in won deals, not just download metrics
Deal Inspection & Signals
Extracts deal signals from calls and interactions including objections, competitor mentions, risk flags, and sentiment analysis
CRM Integration
Native integrations with Salesforce, HubSpot, SAP Sales Cloud, and SugarCRM with real-time data flow
Mediafly Intelligence360 pricing
Mediafly Intelligence360 uses custom pricing. Pricing is based on selected modules, user counts, and integration requirements. No public pricing list available.
| Plan | Price | What's included |
|---|---|---|
| Custom Enterprise Pricing | On request | Per-seat licensing with modules priced separately; annual contract; professional services for model builds sold separately |
Pros & cons
Pros
- + Unified revenue intelligence integrated with sales enablement content platform
- + Comprehensive pipeline visibility across full revenue funnel
- + Deal-level forecasting with risk scoring and predictive analytics
- + Strong CRM integrations with real-time data synchronization
- + SOC 2 Type II, GDPR, and CCPA compliant infrastructure
Cons
- − Custom pricing model with no published rates makes budget planning difficult
- − Requires professional services engagement for value model builds (typically several weeks)
- − Implementation services and AI usage billed separately from platform
- − API access limited to enterprise customers only
Who is Mediafly Intelligence360 best for?
- • Enterprise sales teams requiring full-funnel revenue visibility
- • Organizations needing integrated sales enablement and revenue intelligence
- • Complex revenue organizations with multiple GTM teams
- • B2B companies using Salesforce or other major CRM platforms
- • Revenue leaders and sales operations teams focused on forecasting accuracy
Frequently asked questions
What is the relationship between InsightSquared and Mediafly Intelligence360?
Mediafly acquired InsightSquared in January 2023. The InsightSquared product is now branded as Mediafly Intelligence360 and is one component of the Mediafly Revenue360 suite.
What results can we expect from implementing Intelligence360?
Typical customer results include 90% platform adoption, 300% increase in CRM usage, 6x higher win rates, 50% decrease in stalled deals, 25% more time spent selling, and representatives saving 40-60 hours per month.
Does Intelligence360 work standalone or only with other Mediafly modules?
Intelligence360 can be deployed individually or as part of Mediafly's full Revenue360 suite with Engagement360, Value360, and Coach360.
What CRMs does Intelligence360 integrate with?
Intelligence360 integrates with Salesforce, HubSpot, SAP Sales Cloud, and SugarCRM with native connections and real-time data flow.
