GTM Hub
What is Flick?
Flick is an Instagram-first social marketing platform combining hashtag research, scheduling, Instagram-only analytics, and the Iris AI social assistant. Long known for best-in-class hashtag discovery and tracking (including a Meta platform success story), Flick has expanded into caption AI, cross-posting to Facebook, TikTok, and LinkedIn, with mobile apps for on-the-go planning.
Key features
Hashtag Tools
Search, collections, suggested hashtags, advanced filters and metrics, smart auditing, randomizer, CSV export/import, and per-post hashtag performance tracking.
Iris AI Assistant
AI strategy, planning, caption writing, and content ideas integrated across the platform.
Scheduling
Instagram posts and Reels, Facebook, TikTok, LinkedIn; media library, feed preview, draft posts, best times to post (plan-dependent).
Instagram Analytics
Account, content (feed/stories/reels), audience activity, and hashtag performance—deepest on Pro and Agency with unlimited tracked posts.
Mobile App
iOS and Android apps for hashtag search, scheduling, and analytics away from desktop.
Feed Planner
Visual Instagram grid planning to maintain aesthetic consistency before publishing.
Flick pricing
7-day free trial on all plans; cancel anytime. Prices shown in GBP on the official site with ~20% savings on yearly billing. Tax added at invoicing. Solo from £11/month billed yearly (~£14 monthly pay-monthly typical); Pro £24/month yearly; Agency higher with more profiles and seats. Extra social profiles ~£4/month; extra users ~£8/month on Pro and Agency.
| Plan | Price | What's included |
|---|---|---|
| Solo | £11/month (billed yearly) | 4 social profiles, 1 user, 30 scheduled posts per social per month, track 30 Instagram posts/month, limited feature access |
| Pro | £24/month (billed yearly) | 8 social profiles, 2 users, unlimited scheduling, unlimited Instagram post tracking, all features including drafts and first-comment scheduling |
| Agency | From ~£55/month (billed yearly) | 20 social profiles, 5 users, unlimited scheduling and tracking, full feature access for multi-client management |
Pros & cons
Pros
- + Hashtag research and tracking remain best-in-class for Instagram growth.
- + Official Instagram API connection—no password sharing.
- + Iris AI adds strategy and captions without leaving the scheduler.
- + Feed preview and planner help visual-first Instagram brands.
- + Strong mobile experience vs. desktop-only competitors.
- + Featured credibility from Meta developer success stories.
Cons
- − Analytics depth is Instagram-centric; other networks get scheduling but not full analytics parity.
- − Solo tier caps posts per social and limits tracked posts—active creators need Pro quickly.
- − Pricing in GBP may confuse USD buyers comparing tools.
- − Fewer networks than SocialBee or Vista Social for true omnichannel teams.
- − Some advanced scheduling features locked below Pro.
Who is Flick best for?
- • Instagram creators and coaches optimizing hashtag strategy.
- • Small businesses posting consistently to Instagram plus light cross-posting.
- • Social managers who plan grid aesthetics before publishing.
- • Agencies running multiple Instagram clients with shared hashtag libraries.
- • Marketers wanting AI captions tied to hashtag performance data.
Frequently asked questions
Is Flick safe for Instagram?
Flick uses Facebook/Instagram's official API, does not ask for your Instagram password, and avoids automated actions banned by unofficial tools.
Does every plan include hashtag tracking?
Yes. All plans include hashtag tracking; Solo limits how many Instagram posts you can track per month while Pro and Agency are unlimited.
Which networks can Flick schedule to?
Instagram (posts and Reels), Facebook, TikTok, and LinkedIn per official scheduling documentation.
