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What is D&B Connect?
D&B Connect is Dun & Bradstreet's master data management offering to match, cleanse, enrich, and steward company and contact data against the D&B Commercial Graph (650M+ companies, 550M+ contacts, 2,500+ attributes). D&B Connect for Salesforce is a managed package that prevents duplicates, assigns D-U-N-S Numbers, enriches firmographics, and surfaces corporate linkages for territory and cross-sell planning.
Key features
D-U-N-S Matching
Match and resolve records to the global D-U-N-S identifier for dedupe and enrichment.
Salesforce Native Package
Lightning-ready managed app with no org limit impact per AppExchange listing.
Duplicate Prevention
Search Data Cloud at creation to block duplicate accounts and leads.
Real-Time Enrichment
License from 1,600+ Data Cloud attributes into CRM records on a schedule or trigger.
Corporate Linkages
Parent/subsidiary hierarchies for cross-sell, upsell, and territory conflict resolution.
Out-of-Business Flags
Proprietary signals to suppress dead accounts from outreach.
Stewardship & ML
D&B Connect Manage uses ML clustering for golden record maintenance beyond CRM-only edits.
D&B Connect pricing
D&B Connect pricing is not fully public. Salesforce AppExchange lists D&B Connect for Salesforce starting at $5,000/company/year. Analyst and buyer reports describe six-figure annual packages when bundled with Optimizer, monitoring, and attribute libraries. Expect quote-based licensing by attributes, seats, and data volume—not simple per-seat SaaS.
| Plan | Price | What's included |
|---|---|---|
| D&B Connect for Salesforce (AppExchange) | From $5,000/company/year | Managed Salesforce package; enrichment and duplicate management against Data Cloud |
| D&B Connect platform | Quote | Match, cleanse, enrich, steward via API, batch, cloud, or iPaaS |
| Enterprise / MDM add-ons | Quote | MDMaaS, custom match rules, and large attribute bundles |
Pros & cons
Pros
- + Authoritative firmographic and hierarchy data for ABM and enterprise sales
- + D-U-N-S standard reduces ambiguous account matching in Salesforce
- + Native Salesforce experience for reps without leaving CRM
- + Corporate linkage insights directly support whitespace and territory design
- + Ongoing refresh keeps revenue teams off out-of-business accounts
- + Integrates with broader D&B Hoovers and Data Cloud investments
- + Managed package simplifies upgrades on Salesforce
Cons
- − High and opaque TCO versus point solutions like ZoomInfo or Apollo
- − Attribute licensing can balloon costs beyond base Connect fee
- − Heavy MDM scope may exceed needs of SMB Salesforce orgs
- − Implementation and match-rule tuning require D&B services
- − Less contact-level depth than dedicated contact data vendors for outbound
- − Long contracts typical of D&B enterprise sales motion
- − Overlaps with native Salesforce Data Cloud and other enrichment apps
Who is D&B Connect best for?
- • Enterprise Salesforce customers standardizing global account data
- • ABM teams needing firmographics and hierarchies inside CRM
- • RevOps remediating duplicates before territory redesigns
- • Organizations already buying D&B data contracts
- • Regulated industries requiring D-U-N-S-based supplier/customer IDs
- • Sales leaders prioritizing parent/child visibility for cross-sell
- • MDM programs feeding ERP, MAP, and CDP from golden accounts
Frequently asked questions
What does D&B Connect for Salesforce cost?
AppExchange shows from $5,000 per company per year; larger deployments are quote-based.
What is a D-U-N-S Number?
Dun & Bradstreet's nine-digit business identifier used to match and enrich company records.
Does Connect prevent duplicates at entry?
Yes—marketing describes matching new records against the Data Cloud during creation.
