GTM Hub
What is Brevo?
Brevo is an Email & SMS Marketing, CRM & Automation Platform. It's a customer platform for running multichannel campaigns and automating tasks across email, SMS, WhatsApp, web and mobile push, live chat, chatbot, wallet, and VoIP phone. The platform includes a transactional messaging solution (email, SMS and WhatsApp) via SMTP relay and API, sales management features, and an integrated CRM for managing contacts, deals, and customer data.
Key features
Email Marketing
Drag-and-drop email editor, responsive templates, AI content generator for subject lines and copy, basic reporting & analytics with opens/clicks tracking
Marketing Automation
Create unlimited automated multi-step workflows across email, SMS, and other channels. A/B testing, email frequency management, and AI send time optimization
SMS & WhatsApp
Send SMS and WhatsApp messages via transactional API. Prepaid message credits available as add-ons for all plans
CRM & Sales Management
Contact management, deal tracking with custom pipelines, sales automation, and integrated chat
Segmentation & Personalization
Create recipient groups by filters and attributes, segment by demographics or purchase history, dynamic lists that auto-update based on subscriber activity
Landing Pages
Create standalone campaign pages without developer skills
Multichannel Support
Unified management across email, SMS, WhatsApp, web push, mobile push, live chat, chatbot, and mobile wallet
Integrations
500+ platform integrations including WordPress, Shopify, Prestashop, Stripe, Zapier, and more
Customer Support
Humanized support in 6 languages via email and live chat. Phone support available on Business and Enterprise plans
Brevo pricing
| Plan | Price | What's included |
|---|---|---|
| Free | Free | Up to 300 emails per day, up to 100K contacts, email & SMS, drag & drop editor, email templates, basic reporting & analytics, email support |
| Starter | From $9/month (or €7 depending on region) | From 5,000 emails per month, contact limits by tier (500 to 1,500+ contacts), no Brevo logo, email templates, AI content generator, basic reporting & analytics, email support, up to 2,000 contacts in automations |
| Standard | From $18/month (or €15 depending on region) | Everything in Starter plus: unlimited marketing automation, A/B testing, advanced email reporting (click heatmaps, geography & device), AI send time optimization, 1 landing page included, no Brevo logo, up to 3 users with add-on |
| Professional | From €499/month (contact sales for exact pricing) | From 150,000 emails per month, additional channels (WhatsApp, popups, mobile & web push), 10 marketing seats, up to 2M contacts, contact scoring, custom data integrations, dedicated IP, loyalty program features, custom objects |
| Enterprise | Custom pricing (contact sales) | Unlimited contacts, custom sending volumes, everything in Professional plus: SSO & SAML, custom onboarding, dedicated account management, full data control |
Pros & cons
Pros
- + Free plan with 300 emails/day - no credit card required
- + Multichannel support across email, SMS, WhatsApp, push, and more in single platform
- + Strong email deliverability and unparalleled customer care in 6 languages
- + AI-powered features for content and send time optimization
- + Extensive integrations (500+ platforms including major e-commerce and CMS tools)
- + Affordable Starter plan starting at $9/month
- + Drag-and-drop email editor with mobile optimization
- + 10% discount available with annual payment on Starter, Standard, and Professional tiers
Cons
- − Pricing tiers for Starter/Standard based on contact volume can be complex
- − Higher Professional plan pricing ($499+) represents significant jump from Standard
- − Phone support only available on Business and Enterprise plans
- − Contact limits vary significantly by plan tier
Who is Brevo best for?
- • Solopreneurs and individuals building online presence (Free plan)
- • Small businesses starting with email and multichannel marketing (Starter)
- • Growing small businesses ready to automate campaigns (Standard)
- • Teams and mid-market companies leveraging data and AI for growth (Professional)
- • Enterprise companies with 1M+ contacts needing custom solutions
