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What is Apify?
Apify is a marketplace of ready-to-run tools for AI that automate work on the web. It's a cloud platform for web scraping, data extraction, and automation built around Actors — serverless programs that run on Apify's infrastructure. Thousands of Actors get web data, generate leads, monitor social media, track competitors, and integrate with existing apps and agents.
Key features
Actors
Serverless cloud programs that take JSON input, run tasks like scraping websites or extracting data, and return structured output. Can be run from console, API, or schedule.
Apify Store
Marketplace with thousands of ready-to-run Actors created by a global community of builders. Includes pre-built tools for common tasks like web scraping, lead generation, social media monitoring.
Apify Proxy
Built-in proxy management with residential proxies, datacenter proxies, SERP proxies, and unblocker. Helps avoid blocking when scraping web content from various geographies.
Storage
Scalable cloud data storage designed for web scraping workloads, including datasets and key-value stores. Export data in JSON, CSV, HTML, Excel, and XML formats.
Integrations
Connect with Make, Zapier, Slack, Airbyte, GitHub, Google Sheets, Google Drive, LangChain, LlamaIndex, n8n, and vector databases like Pinecone, Milvus, Qdrant.
MCP Server
Hosted Model Context Protocol server (mcp.apify.com) that lets AI agents and coding assistants discover, run, and retrieve results from Actors. Supports OAuth or bearer token authentication.
Scheduling and Webhooks
Automatically run Actors on schedule using cron expressions. Webhooks trigger actions when runs complete or events occur.
API and SDKs
Official API clients for JavaScript and Python, experimental clients for Rust, Go, PHP, Java, .NET. Apify SDK for JavaScript and Python. Crawlee for JavaScript and Python (Apache 2.0).
Apify pricing
Apify uses a prepaid platform usage model with compute units (CUs). 1 CU = 1 GB of RAM running for 1 hour. Most pricing includes a monthly prepaid credit plus optional pay-as-you-go overage.
| Plan | Price | What's included |
|---|---|---|
| Free | $0/month | $5 prepaid usage/month, 16 GB max RAM per run, 5 concurrent runs, community support, pay-per-event Actors available |
| Starter | $19/month ($17 annual) | $19 prepaid usage/month, 64 GB max RAM per run, 32 concurrent runs, chat support, $0.2/CU compute pricing, 30 datacenter proxy IPs included |
| Scale | $199/month ($179 annual) | $199 prepaid usage/month, 256 GB max RAM per run, 128 concurrent runs, priority chat support, $0.16/CU compute pricing, 200 datacenter proxy IPs included |
| Business | $999/month ($899 annual) | $999 prepaid usage/month, 512 GB max RAM per run, 256 concurrent runs, account manager, $0.13/CU compute pricing, 500 datacenter proxy IPs included |
| Creator | $1/month (billed $6 for 6 months upfront) | $500 one-time bonus for first 6 months, then $1 prepaid monthly, access limited to Universal Actors only, $0.2/CU pricing |
| Enterprise | Custom | Custom scraping solutions, scalable pricing, SLAs with guaranteed data, dedicated team of experts |
Pros & cons
Pros
- + Thousands of ready-made Actors in marketplace — no coding required for common tasks
- + Flexible pricing with free tier that requires no credit card
- + Built-in proxy management and anti-blocking solutions
- + Strong integrations ecosystem with major workflow and data platforms
- + MCP server enables direct integration with AI agents like Claude
- + Scalable infrastructure with high concurrency limits on paid plans
- + Community-driven marketplace where creators can publish and monetize Actors
- + Cloud-based, no server management required
- + Multiple export formats for extracted data
Cons
- − Pay-as-you-go overages can accumulate quickly for high-volume scraping
- − Free tier usage credits ($5/month) expire at month end and don't roll over
- − Creator plan limits access to only 7 universal Actors, restricting use of marketplace
- − Some Actors charge per-event pricing on top of platform usage fees
- − Learning curve for building and deploying custom Actors
- − Free plan access pauses completely when monthly credits run out (no overage option)
Who is Apify best for?
- • AI agents and LLMs needing live web data
- • Lead generation and sales prospecting
- • Competitor monitoring and price tracking
- • Social media monitoring and sentiment analysis
- • E-commerce data extraction (prices, reviews, inventory)
- • Real estate market research and property data collection
- • No-code data extraction from any website
- • Developers building custom scrapers at scale
- • Businesses needing reliable, anti-blocking web scraping
